BEAUTY CARE

Three brands to advertise on StoreBoard Media’s security pedestals

BY Antoinette Alexander

NEW YORK Alberto Culver’s Nexxus, Cadbury’s Halls and Kao’s Curel brands have signed on to advertise on StoreBoard Media’s security pedestal media, StoreBoard Media recently announced.

The three brands are currently featured on StoreBoard’s EyeCurve billboards at the entranceways of pharmacy retailers nationwide. The campaigns will run through April 19.

Nexxus and Halls are returning StoreBoard shopper-marketing advertisers, while Curel is making its StoreBoard debut.

StoreBoard shares its revenues with retailers, and because StoreBoard sells its product as media rather than promotion the retailers gain access to new marketing dollars from brands, the company stated.

StoreBoard sells its advertising in four-week cycles. The Nexxus, Halls and Curel campaigns comprise the fourth cycle for 2009.

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Tyra Banks Show features ‘Best of Beauty’ giveaway

BY Antoinette Alexander

NEW YORK The Tyra Banks Show is once again featuring its “Best of Beauty” prize giveaway, which includes a wide array of beauty products from such brands as CoverGirl, Goody and ThermaClear.

In the “Best of Beauty” giveaway, eight prized packages valued at $4,000 each will be awarded to contestants who complete an online entry by March 31. To register, beauty mavens can visit www.tyrashow.com.

“A generation of young women is tuned in to Tyra’s beauty and lifestyle advice,” stated Sandra Lawrence, president and CEO of Therative, which makes the ThermaClear device for the treatment of mild to moderate acne. “We’re proud that ThermaClear was selected as a top product to feature in this blockbuster prize giveaway.”

ThermaClear, which is FDA-cleared and clinically proven to clear pimples in as little as 24 hours, uses targeted heat to attack acne at its source.

According to the company, the device does not cause drying, irritation or skin hyper pigmentation. It is safe on all skin types and tones.

The giveaway also includes, but is not limited to: CoverGirl WetSlicks Fruit Spritzers in Guava Splash, CoverGirl Professional Natural Lash Mascara, Goody Ouchless Thick Elastics for hair, PedEgg and Bare Escentuals Rocker Eye and Foil Eye kits.

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Revlon set to kick off annual run/walk May 2

BY Antoinette Alexander

NEW YORK The 12th Annual EIF Revlon Run/Walk For Women to be held in May will kick off with an all-star show in Times Square that will feature a celebrity host and special guests.

The 5K run/walk in Times Square/Central Park will be held May 2. Additional information and registration can be found at www.revlonrunwalk.com.

Jimmy Fallon, a Saturday Night Live veteran and the new host of NBC’s Late Night, will host the 2009 opening ceremonies the morning of May 2.

Revlon has also welcomed back from the 2003 Run/Walk, Oscar nominee for A Beautiful Mind and Revlon brand ambassador, Jennifer Connelly. This year’s event will also feature Revlon brand ambassador and actress Jessica Alba from the Fantastic Four series.

Created in 1993 through the committed and efforts of the Entertainment Industry Foundation, Lilly Tartikoff, Revlon chairman Ronald O. Perelman and Rehage Entertainment, the EIF Revlon Run/Walk For Women has grown to become one of the nation’s largest 5K fundraising events. To date, the Run/Walks (LA/NY) have distributed nearly $55 million for cancer research, treatment, counseling and outreach programs.

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