Thinq relaunches RTD line in small aluminum cans
CHICAGO — Thinq on Wednesday announced the relaunch of its line of Thinq ready-to-drink beverages, now available in a 12-oz. Rexam Sleek can as its primary package.
Thinq chose Rexam Sleek cans because they improve distribution economics and help the beverage stand out on retail shelves, the company stated. In addition, the new aluminum cans are a good environmental and sustainability choice with a recycle rate at more than double any other beverage package, the company added.
Thinq currently is available at select retailers nationwide, including Walmart and The Vitamin Shoppe.
Botanical Labs showcases gluten-free across its Wellesse brands at Celiac Disease Foundation expo
FERNDALE, Wash. — Botanical Labs on Tuesday introduced its gluten-free line of liquid dietary supplements across its Wellesse line of liquid supplements — calcium/magnesium, vitamin D3, iron and B-complex — at the Celiac Disease Foundation’s South Florida Chapter Gluten-Free Expo in West Palm Beach, Fla.
Gluten intolerant consumers and celiac disease sufferers are a fast-growing group, the company stated, totaling approximately 3 million diagnosed and undiagnosed cases throughout the United Syayes. Many existing pill-based medications and supplements use excipients found to contain gluten, Botanical Labs noted. As many as 18 million Americans suffer from gluten sensitivity, who are predisposed to certain vitamin and mineral deficiencies.
Botanical plans to have all its Wellesse liquid supplements formally qualified as gluten-free through the Gluten-Free Certification Organization.
NAD addresses supplement inappropriately marketed as antibiotic
NEW YORK — The National Advertising Division of the Council of Better Business Bureaus on Monday recommended that Barlow Herbal Specialties discontinue advertising its LDM-100 dietary supplement as a "plant or herb antibiotic."
In its advertising statement, Barlow agreed to discontinue the challenged claims. However, a video embedded on the company’s website as of Feb. 14 touted LDM-100 as an "antiviral" and "antifungal" good for use during cold and flu season.
Dietary supplements may not be advertised to diagnose, treat, cure or prevent any disease as clarified in the Dietary Supplement Health and Education Act of 1994.
NAD had requested substantiation of Barlow Herbal’s claims as part of the division’s routine monitoring program through a grant from the CRN Foundation.