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ThinkThin introduces new Crunch packaging along with new flavor extension

BY Michael Johnsen

LOS ANGELES — ThinkThin on Tuesday announced its Crunch bars are getting a makeover with a new design and the addition of a coconut chocolate dipped mixed nuts flavor. 

“What sets the thinkThin brand apart from competitors is our ingredients,” stated Lizanne Falsetto, CEO ThinkThin. “The new … bar delivers on our promise of providing nourishing, nutritious, great tasting food and our new Crunch packaging is a natural progression of showcasing our brand message in a clear, visually appealing way.” 

Coconut, a great source of calcium and magnesium is becoming increasingly popular among consumers, ThinkThin noted, and the addition will expand the ThinkThin Crunch line outside of only fruits. 

Coconut chocolate will launch this spring, the company reported. 


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Sam Adams Boston Lager to be available in cans for convenience, outdoor events

BY DSN STAFF

BOSTON — Early this summer, you can expect to see Sam Adams Boston Lager in what the company is calling the Sam Can: a can two years in the making that beer manufacturer Sam Adams said it believes offers a slightly better drinking experience than the standard beer can.

Over the past two years, the company thoroughly researched the can’s design, putting it through considerable ergonomic and sensory testing in order to develop a new kind of can that tastes more similar to drinking from a glass. Sam Adams worked with can manufacturer Ball Corp. to understand can design, technology and hot o package premium beer in cans; then they teamed up with a design team at IDEO, a recognized global design firm; and finally, they consulted with GEI Consultants’ Roy Desrochers, a beer flavor expert for the Master Brewer’s Association of the Americas.

While Sam Adams said in a press release that the difference between its Sam Can and a standard can is modest, it believes the new design offers enhanced flavors and a more comfortable drinking experience. The new product can be taken where glass bottles sometimes can’t, such as the beach, sporting events or the golf course.

"I worked with Jim and the other brewers at Sam Adams on an ergonomic and flavor study to understand the benefits of the new can," Desrochers said. "The flared lip and wider top of the new Sam Can work in concert to deliver the beer in a way that makes the flavor closer to drinking out of a glass. Although subtle, this can delivers a more pronounced, more balanced flavor experience — something that was very important to the brewers. The extended lip of the can also creates a smoother, more comfortable overall drinking experience."

Sam Adams Boston Lager will be available Sam Cans in 12-packs this summer for a suggested retail price of $14.99 to $17.99.

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Special K Popcorn Chips, celebrity nutrition expert offer snack tips to stay #RedCarpetReady

BY DSN STAFF

BATTLE CREEK, Mich. — Kellogg’s Special K brand has partnered with celebrity nutrition expert Lisa DeFazio to offer consumers tips for guilt-free snacking with snacks like Special K Popcorn Chips. At only 120 calories for 28 chips, Special K Popcorn Chips are a low-calorie option for both celebrities and the everyday consumer, who can enjoy them without the guilt while watching the year’s biggest celebrity awards show.

"Celebrities are human — they have cravings just like the rest of us," DeFazio said. "Rather than deprive yourself, the key is to choose guilt-free snacks throughout the day — like Special K Popcorn Chips, which satisfy sweet and savory cravings and provide a tasty baked crunch.

Special K invites consumers to chat with DeFazio about how they can prepare for #RedCarpetReady moments. She’ll be sharing these tips through a Twitter chat hosted through the @SpecialKUS handle on Feb. 21 from 7 p.m. until 8 p.m. EST.

Just some of her insider tips include:

  • Create an award-winning combo. Include carbohydrates, protein and healthy fat for a satisfying, full feeling. Pair your guacamole or hummus with veggies like carrots or red peppers and baked chips like Special K Popcorn Chips;

  • Stay well-hydrated. Your liquid calories are just as important as your food calories — at zero calories, water is a great solution. Fill a pitcher with ice water and lemon slices for a fresh, hydrating option; and

  • Get your timing right. The parties may extend all night long, but your snacking has a time limit. Avoid evening snacks close to bedtime; allow two hours between snacking and sleep to give your digestive system a break overnight.

Special K Popcorn Chips are available in the cracker aisles of grocery, mass and convenience stores nationwide. For more info on how to stay #RedCarpetReady, visit Facebook.com/SpecialKUS or SpecialK.com.


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