BEAUTY CARE

Thinksport Livestrong sunscreen hits retail

BY Antoinette Alexander

AUSTIN, Texas — In honor of Skin Cancer Awareness Month, Thinksport and Livestrong have announced that Thinksport Livestrong sunscreen now is available online and in stores just in time for summer.

Online retailers carrying the sunscreen include Drugstore.com, CVS.com, Thinksport.co, Amazon.com and REI.com. The sunscreen also is available at most Golfsmith and Whole Foods Market stores nationwide.

Consumers in Austin, Texas, can find Thinksport Livestrong sunscreen in-store at the following retailers: Austin Bikes, Austin Tri Cyclist, Bettysport, Bicycle Sport Shop, Hill Country Running, Jack and Adam’s Bikes, Mellow Johnny’s, People’s RX, RunTex, Whole Earth Provision and Whole Foods Market. The product retails for $15.99.

Thinksport Livestrong sunscreen is positioned as a premium, nontoxic sun care product, and is the only sunscreen on the market that also directly supports the fight against cancer with the purchase of each tube, according to the company. Thinksport teamed up with Livestrong, the brand of the Lance Armstrong Foundation, to develop the product.

According to the manufacturer, highlights of Thinksport Livestrong sunscreen include:

  • First sunscreen to pass Whole Foods’ Premium Care requirements;

  • Provides broad-spectrum UVA and UVB protection;

  • Highest-rated level of water resistance;

  • Mineral-based sunscreen with 20% zinc oxide;

  • No chemical UV absorbers, no PABA, no parabens, no BPA;

  • Does not contain biologically harmful chemicals;

  • A member of the Safe Cosmetics Campaign Compact; and

  • Formulation applies virtually clear and is not oily.

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LiveOakRx says:
May-17-2011 10:41 am

Live Oak Pharmacy in Austin, Texas is proud to announce that we carry ThinkSport's LiveStrong sunscreen. As Austin's Compounding Pharmacy, we understand the need to offer products that are customized to our customers needs. Stop in Live Oak Pharmacy today to talk to our pharmacist about LiveStrong 30 SPF or a variety of other products.

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BEAUTY CARE

Avado Organics inks U.S. distribution deal with Nutritional Products International

BY Antoinette Alexander

DELRAY BEACH, Fla. — Avado Organics, a maker of natural skin care products, has teamed up with Nutritional Products International, which provides brands with sales and distribution services, to distribute its product across the United States.

With the partnership, the Tasmania, Australia-based company will be expanding the distribution of its organic skin care products in the American marketplace. It currently sells its products via CVS.com, Target.com and Schnucks.

Avado offers organic oils for sensitive skin. The oil, which is found in all of the company’s products, is known for its healing antibacterial and antiwrinkle properties, the company stated. It also has been shown to help ease the effects of damage to skin caused by UV exposure.

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R/GA named digital agency of record for L’Oréal’s luxury products division

BY Antoinette Alexander

NEW YORK — L’Oréal’s luxury products division has selected R/GA as its digital agency of record, responsible for the digital strategy of such brands as Kiehl’s, Lancome and Giorgio Armani Beauty.

The agency will focus on building digital solutions aimed at strengthening the connection between the beauty company and its consumers. The R/GA team will work on everything from platform development, creative and media planning, to the iteration and implementation of mobile, social and retail initiatives.

The announcement is an extension of R/GA’s long-standing relationship with L’Oréal. R/GA began its engagement with the beauty company in 2005, partnering with the company to redesign the L’Oréal Paris website. The agency grew the business, executing across a broad spectrum of channels, including mobile, eCRM, in-store kiosks and social media.

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