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Theodent ‘chocolate’ toothpaste takes home Red Dot International design award

BY Antoinette Alexander

NEW ORLEANS — Emerging biotech company Theodent has received the Red Dot International design award for the innovative product design of its “chocolate toothpaste.”

Theodent’s rich brown and copper-colored box and tube — which recently garnered the cover of Tube News magazine — caught the eyes of the international design panel, which scrutinized 6,823 product entries from 43 countries. Theodent’s packaging was inspired by the company’s proprietary chocolate extract, Rennou, which is the active ingredient in the fluoride-free toothpaste that launched earlier this year in 171 Whole Foods Markets nationwide.

This is the first time that a toothpaste has been awarded the Red Dot for product design and innovative concept.

Theodent executives head to Berlin on Oct. 24 to accept the Red Dot award. Theodent will also celebrate the coveted win at the 2012 Red Dot design awards gala. In addition, Theodent will receive a two-page spread in the Red Dot "International Yearbook of Communication Design 2012/2013" (the official winners exhibition book), and will be prominently featured in the Red Dot museum of international design in Shanghai.

"We are truly humbled and honored that the international jury took note of Theodent’s unique tube design and packaging. We spent two years in the product and prototype development phase and that clearly paid off," stated Theodent president and CEO Arman Sadeghpour.

With this award, Theodent joins the industrial design ranks of Apple, Mercedes-Benz, Flos, Audi, Droog, BMW and B&B Italia to name a few.

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Coca-Cola celebrates London 2012 Olympic Games with latest campaign

BY Allison Cerra

ATLANTA — Coca-Cola is giving fans a chance to get an insider’s look at Team USA through its London 2012 Olympic Games campaign.

As part of the campaign, Coca-Cola has rolled out limited-edition packaging for its beverages. The specially designed cans and fridge packs showcase action-shot silhouettes of Coca-Cola 8-pack of athletes, including: David Boudia (diving); Henry Cejudo (wrestling); Marlen Esparza (boxing); John Isner (tennis); Shawn Johnson (gymnastics); Jessica Long (paralympic swimming); Alex Morgan (soccer) and David Oliver (track and field). The athletes also are highlighted in eight new ads, which have debuted across the networks of NBCUniversal.

The campaign also is supported with online engagement and promotions; a Coca-Cola Times Square billboard that will feature fans’ photos and messages, which will debut on July 18; and more. Additional information can be found on Coca-Cola’s website.

"The new work captures the individual stories of support of our athletes on their Olympic journeys," said Katie Bayne, president and general manager of sparkling beverages at Coca-Cola North America. “Just like Coke, the energetic stories are all about patriotic optimism.”

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CVS Caremark board OKs quarterly dividend

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark announced on Thursday that its board of directors has approved a quarterly dividend.

The board approved a quarterly dividend of 16.25 cents per share on the common stock of the corporation, payable Aug. 3 to holders of record on July 23.
 

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