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Teva launches generic Symbyax

BY Allison Cerra

JERUSALEM — Teva has launched a generic version of an Eli Lilly drug.

The drug maker said it has launched olanzapine and fluoxetine capsules in the 6-mg/25-mg, 12-mg/25-mg, 6-mg/50-mg, and 12-mg/50-mg strengths. The drug is a generic version of Symbyax, an acute treatment of treatment-resistant depression and bipolar I depression in adults.

Symbyax had annual sales of approximately $82 million in the United States, according to on IMS sales data.


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Eisai promotes Shaji Procida to finance chief

BY Allison Cerra

WOODCLIFF LAKE, N.J. — The U.S. pharmaceutical subsidiary of Eisai has promoted one of its executives.

Shaji Procida, who previously served as VP finance of Eisai Inc., has been appointed to serve as VP and CFO. In her elevated role, she will have oversight and responsibility for all of Eisai’s financial operations in the United States and also will continue to serve as a member of the company’s executive committee. Procida has worked at the drug maker since 1998.

"Shaji is a consummate professional who has been a key advisor within our organization," Eisai Inc. president and CEO Lonnel Coats said. "Her expertise and business leadership will continue to ensure our company’s financial well-being as well as support our ongoing efforts to achieve our human healthcare mission of helping to improve the lives of patients and their families."


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Consumables/General Merchandise Hot Products

BY Rob Eder

Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.

Packed with guarana, a 2.2-oz. pouch of Perky Jerky has as much caffeine as two cans of Diet Coke. Traditionally a male-dominated purchase, Perky Jerky skews decidedly female, bringing an incremental buyer to the category. It comes in two flavors, but the low-sodium turkey outsells beef 3-to-2.

The Salty & Sweet line of M&M’s comes in Peanut — almonds, pretzels, shortbread cookies and Peanut M&M’s; Milk Chocolate — peanuts, pretzels, chocolate chip cookies and plain M&M’s; and Dark Chocolate — almonds, pretzels, raisins and Dark Chocolate M&M’s.

Doritos brings the heat with its two new Dinamita flavors: Chile Limon and Nacho Picoso. Smartfood has emerged with a Selects line, including puffed corn, popcorn and popped chips in a variety of flavors.

ShedRain WalkSafe umbrellas use 3M Scotchlite reflective material on every panel to give the user enhanced visibility from every angle. Every year, 71,000 people — one every seven minutes — is hit by a car; 65% of fatalities occur between 6 p.m. and 6 a.m.

 

Slippers with a personality! The plush, adorable Stompeez slippers from IdeaVillage are great for boys and girls. What makes these slippers unique is that they pop up when you walk. For little guys there’s a growling dragon; for her, there’s a unicorn and a perky pink puppy. The dragon is available in a size small, the unicorn in a small and medium, and the puppy in small, medium and large.

Click here for hot products in OTC and Beauty.

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