BEAUTY CARE

Teva introduces generic Penlac

BY Drew Buono

NORTH WALES, Pa. Teva is introducing its generic to the Sanofi-Aventis anti-fungal medication Penlac nail lacquer.

The brand lost its patent yesterday and was immediately launched by Sandoz and is now being followed by the biggest generic manufacturer Teva.  The generic, Ciclopirox topical solution will be available in an 8 percent strength, in a 6.6 mL bottle.

“Generic pharmaceuticals are playing an increasingly important role in healthcare cost containment,” states John Denman, vice president of sales and marketing at Teva.

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Beauty.com gets new look for the fall

BY Michael Johnsen

BELLEVUE, Wash. Drugstore.com is providing a facelift for its site Beauty.com with a new contemporary design to be released this fall, the company announced Wednesday.

Customers shopping at www.beauty.com will experience a more personalized, up-close shopping experience with Web 2.0 technologies such as the new product zoom feature magnifying the texture and tone of cheek, lip and eye shades.

“Our goal is to create the best beauty shopping experience online with features and tools to assist our customers in making the personal choices that are right for them,” stated Dawn Lepore, president, chief executive officer and chairman of drugstore.com. “This is only the beginning of our plans to bring a department store makeup counter experience to our customers online.”

Beauty.com expects to introduce additional interactive tools this fall to assist customers as they shop from a selection of more than 200 prestige beauty brands such as NARS, Philosophy, and Frederic Fekkai. New features available now include:

  • Product Zoom – Magnification of multiple product views create the sense of “touch and feel” online. Especially helpful with color cosmetics that have shimmer or texture, and for shade matching;
  • Multiple Shopping Options – Easier to shop and search in brand specific stores, by category or price, by ingredient or trend, and read customer reviews of top-rated products;
  • Fragrance Finder – Search and shop by scent categories such as floral, woody and fresh;
  • Expert Advice – Meet industry insiders in “Videos” or click on “Latest Trends” to learn expert tips and tricks for makeup application, skincare and hair care advice;
  • Sample Center – Interactively choose up to three free samples with any Beauty.com purchase.

“We redesigned Beauty.com after speaking extensively with beauty customers and industry experts,” stated Kathleen McNeill, vice president of beauty for Beauty.com and drugstore.com. “The new site now offers customers numerous options for navigating our vast assortment of high-end beauty products whether it’s an in-depth search for ingredients, products linked to the latest trends, or a favorite brand.”

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Shoppers Drug Mart moves forward with aggressive campaign

BY Michael Johnsen

TORONTO Shoppers Drug Mart, already a formidable national drug store competitor north of the border, will be looking to tweak its future performance through its aggressive new store opening campaign with a focus in Quebec, a marked expansion of its successful beauty boutique store-within-a-store concepts, a reorganization and product expansion in its Healthy Living sets and an update to its loyalty card program, which today boasts more than 7.7 million active cardholders, the company’s president and chief executive officer Jurgen Schreiber told analysts Scotia Capital conference held here Tuesday.

According to Schreiber, Shoppers Drug Mart by the end of the year will have approximately 1,045 locations across Canada, marking the chain’s largest increase in real estate in its history. The expansion includes between 110 and 120 new stores and a $400 million (US$390 million) commitment.

The chain has also expanded its beauty boutique store-within-a-store formats, and expects approximately 140 boutiques to be opened by year’s end. Currently, Shoppers Drug Mart operates 93 boutiques. “The end of this journey we believe will be on 250-plus stores [containing a] beauty boutique [department],” Schreiber said.

For the first quarter of next year, Shoppers plans to reconfigure its Healthy Living corner—the corner of the store housing natural products and dietary supplements—to include more organic private-label convenient-foods. “There’s one corner of the store which is not optimized, and that’s the Healthy Living corner,” Schreiber said, noting that between 150 and 250 private label products will be launched in the first quarter of next year. “It’s convenient food; it’s health food; it’s what fits to us,” he said, emphasizing that the chain will not be making an entry into fresh foods with its organic offerings.

Shoppers Drug Mart is also looking to launch a new VIP card for its heaviest shoppers next year. Shoppers’ loyalty card currently boasts more than 7.7 million active members, who spend on average 66 percent more than non-cardholders, Schreiber said.

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