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Tetra Pak goes green with lighter caps

BY Melissa Valliant

LAUSANNE, Switzerland Tetra Pak is redesigning its closure types in order to make their products more environmentally friendly. Both their new pre-applied and post-applied caps will have an increased pouring area (50 percent larger for pre-applied, 25 percent larger for post-applied) and a weight reduction of roughly 20 percent. These changes, which will be market tested during 2009 and commercially released in 2010, will reduce the amount of Tetra Pak’s manufactured plastic and improve the cap’s opening and pouring features.

According to a recent report by analyst Canadean, “Caps and closures are currently a fertile area for new product development and a key means of ‘adding value,’ ‘convenience’ and differentiation to brands and packs in an increasingly competitive global marketplace.”

Tetra Pak is producing a resealable screw cap, called a LightCap, that is combined with the packaging before filling, as well as a one-step opening cap, called a StreamCap, that can be used for packages of various shapes and sizes, such as premium juice, tomato products, wine cartons and milk.

“Beverage manufacturers will benefit from these enhanced screw caps through the light weighting of the material, a significant cut in cap production cycle time, together with enhanced robustness to reduce down time,” said Riccardo Vellani, manager of openings and closures for Tetra Pak Italy.

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Cadbury cuts middle layer of management; puts CEO in driver’s seat

BY Jenna Duncan

LONDON Cadbury today reported that it is revamping its management structure removing a layer of management and handing over the reins to chief executive officer Todd Stitzer to steer the company’s operational divisions.

“Our four region operational structure will be eliminated, leaving seven business units (listed in Appendix A) which will report directly to [Stitzer],” Cadbury said in a press statement. “At the same time, we are strengthening our global chocolate, gum and candy category structure, further increasing our focus on category development.”

The change will extract the company’s current regional management structure, removing layers and spreading out organizational tasks over other layers. The company hopes that the change will provide “faster decision making, improve in-market execution and ensure a stronger alignment of category strategies and commercial programs,” it has stated.

The removal of the management layer will affect 250 positions, many of them senior managers. Cadbury said that the changes were following a plan started in 2007 to restructure operations.

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Research confirms pomegranate’s health benefits, POM sales on the rise

BY Melissa Valliant

LOS ANGELES Recent research has affirmed pomegranate’s various health benefits, and the juicy, red fruit’s sales have soared in response. POM Wonderful, the leading seller of pomegranate products, has dished out approximately $25 million on research in order to authenticate its nutritional perks.

In response, the fruit has been added to more than 400 new food products in the past year, including salad dressing, power bars, vodka, cereal and tea. “Ten years ago, only 10 percent of the (U.S.) population had ever tasted a pomegranate,” said Tom Tierandsen, manager of the California Pomegranate Council. “Now, we see no slowing in demand. People are using them in so many different ways.”

Besides being loaded with antioxidants, the pomegranate has been found to improve blood flow, promote prostate health and slow aging. It’s also a good source of vitamin C, vitamin B5 and potassium.

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