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Tetley Tea gets new look

BY Allison Cerra

MONTVALE, N.J. Tetley Tea’s packaging now features new warm and inviting graphics associated with an enjoyable tea experience.

The new packaging can be found on retail shelves this month. The packaging update coincides with promotions and social media executions that support the brand’s campaign to encourage consumers to rethink tea.

"Our new graphics do more than create a better shelf presence. The new design leverages our brand strength with consumers on a worldwide basis, while continuing the strong positive emotions people have for Tetley Tea on a local level," said Deborah Glasser, marketing director for Tata Global Beverages, owner of Tetley Tea. "We did retain our signature Tetley blue — and, of course, our distinctively delicious flavor."

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FDA issues warning letters for two green tea drinks

BY Allison Cerra

SILVER SPRING, Md. The Food and Drug Administration recently issued two warning letters to the Dr Pepper Snapple Group and Unilever for their respective green tea beverages, stating that the companies’ nutritional claims are not in compliance with FDA regulations.

The FDA sent a warning letter on Aug. 30 to DPS regarding the sparkling green tea ginger ale product from its Canada Dry brand. The regulatory agency said that the beverage maker’s product label "bears a nutrient content claim that is not authorized by regulation," using such beverage content claims as antioxidants, enhanced with vitamin C and fortified with nutrients. The FDA said in its letter, "[the agency] does not consider it appropriate to fortify snack foods, such as carbonated beverages."

A similar warning letter was issued on Aug. 23 to Unilever, which stated that Unilever’s Lipton green tea labeling on the brand’s website contained therapeutic claims. Lipton’s website claimed that green tea was cited as a reducer of cholesterol levels in people with coronary disease in four recent studies, which the FDA said implied that "the product is a drug because it is intended for use in the cure, mitigation, treatment or prevention of disease."

 

The FDA requested executives from both companies to respond to the citations within 15 days and to outline their plans for addressing the problems.

 

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Former Gillette executive joins Welch’s

BY Allison Cerra

CONCORD, Mass. The maker of Concord and Niagara grape-based products has named a former Gillette executive as its new chief marketing officer.

Matthew Wohl joined Welch’s last week, following a 16-year career at Gillette, where he lead product development, innovation, new product launches and marketing communications for a number of brands including Mach3, Fusion and most recently the 2010 launch of Fusion ProGlide razors.

"We are enjoying very positive business momentum at Welch’s, and we are delighted to welcome Matthew to the team," said Brad Irwin, Welch’s president and CEO. "We are excited by the depth of his experience and his proven ability to build world-class brands while balancing with a practical focus on sales."

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