BEAUTY CARE

Tennis pro Serena Williams launches Active Lifestyle Skincare Destinations with CVS/pharmacy

BY Antoinette Alexander

NEW YORK CVS/pharmacy is introducing — through a partnership with Mission Skincare, which was co-founded by tennis star Serena Williams — the new Active Lifestyle Skincare Destinations in its beauty departments nationwide.

The Active Lifestyle Skincare Destinations will be stocked with lip, face, body and sun care products for those consumers who live active and healthy lifestyles.

“Our customers are smart, savvy and constantly on the go. Whether they’re out for a run, chasing their kids around the house or cheering from the sidelines, they’re in motion,” stated Mike Bloom, SVP merchandising for CVS/pharmacy. “And with healthy living comes the need for skin care that meets your active needs. That’s where Mission Skincare steps in with products developed and tested by the world’s greatest athletes for use by everyday people on the go.”

To celebrate the partnership, Mission is launching six new products: revitalizing lip therapy gel in peppermint, mega balm antioxidant lip refreshers in blueberry-pomegranate and acai-lemonade, replenishing hand and body moisturizer, and rejuvenating face moisturizer. The skin care and lip care products will be available exclusively in the Active Lifestyle Skincare Destinations at CVS/pharmacy in November.

Mission Skincare was founded in 2008 by a group of top athletes, including Williams and professional soccer player Mia Hamm.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Neutrogena goes online for holiday shopping

BY Allison Cerra

LOS ANGELES Neutrogena has launched a Web site just in time for the holidays.

Neutrogena Holiday, an online destination where consumers can shop this season’s best beauty buys for family and friends, offers a range of the brand’s best-selling and favorite cleansing, acne, anti-aging and body care products.

Neutrogena encourages giving the gift of beauty with seasonal offers, including free shipping on orders over $25, 25% off a purchase of three or more products and free samples with every purchase.

To shop Neutrogena favorites any time of day, visit the site: http://holiday.neutrogena.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Noah’s Naturals keeps consumers looking young and fresh

BY Antoinette Alexander

LOS ANGELES Noah’s Naturals, a maker of natural and organic beauty care products, is looking to help consumers be beautiful inside and out with a new acai anti-aging face care line and an anti-aging beauty beverage.

The facial care line is made with an exclusive acai complex of vitamins and antioxidants to help stimulate healthy cell function and protect skin from the harmful effects of free radicals. The products promise to help minimize fine lines and wrinkles, restore skin’s natural clarity, improve the appearance of photo-aged skin and increase skin?s firmness and elasticity.

The collection includes Noah’s Naturals age repair gentle cream cleanser with a suggested retail price of $8.99, Noah’s Naturals age repair firming gel serum for $18.99 and Noah’s Naturals age repair facial moisturizer for $15.99. The products will be available at select food, drug and mass retailers beginning February 2010.

Hitting shelves in January is the new anti-aging beauty beverage, a daily powder drink infused with an anti-wrinkle ingredient called collactive, acai berry, goji berry, pomegranate and blueberry.

The beverage contains 30 calories and has no added sugar. It delivers 100% of the recommended daily serving of vitamin A, 300% of the recommended daily serving of vitamin C and 200% of the recommended daily serving of vitamin E, the company stated.

The anti-aging beauty beverage has a suggested retail price of $19.99 for a 14-day supply and $29.99 for a 30-day supply.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?