Tender creates a buzz around its new ‘spokesbug’ through social media
LITTLETON, N.H. — Through a social media campaign coined the "National Bug Report," After Bite tracked the path of the Mystery Bug, increasing curiosity around this potential new stinging threat. On April 1, the bug was revealed as the brand’s new spokesbug, a character introduced to educate families on the good, bad and interesting world of insects, Tender announced.
"As the leading insect bite treatment brand, we want to make the world of bugs fun for parents and children," stated Jason Cartwright, CEO of Tender. "Now revealed, our Mystery Bug will be the voice that educates and interests moms, dads and children on all things ‘buggy’ and provides expertise on making family outdoor adventures safe, comfortable and fun."
As the brand’s new spokesbug, the Mystery Bug will be used through marketing, social media and public relations as an educational voice and the "expert" on all things related to insects and insect bite treatment. The Mystery Bug will provide advice on staying safe and enjoying the outdoors; tips on insects and how to avoid them; fun statistics on bugs and their benefits to the world; advice on how to treat bites if stung; insect bite prevention and treatment.
With the reveal of the campaign, the Mystery Bug will be seen in-store on displays. Through their Facebook channel, After Bite will host a "name the Mystery Bug" contest in April where one family will win an outdoor gear package for their next family camping trip, valued at over $3,000. Retail and online coupon promotions as well as in-store giveaways will also spread the Mystery Bug throughout the United States.
Publix to promote Lock Your Meds campaign across Florida
MIAMI — In an effort to prevent prescription drug abuse, and in collaboration with Informed Families/The Florida Family Partnership, all 622 Publix pharmacy stores in Florida are promoting the Lock Your Meds campaign in April 2014, the supermarket chain announced Tuesday.
The Lock Your Meds campaign educates people about the importance of securing their medication, taking regular inventory of it, properly disposing of unused or expired medications and spreading the word to family and friends about prescription drug abuse. Informed Families promotes the Lock Your Meds campaign every year in homes, schools and communities across the state of Florida.
To inform customers of the need to secure medication, each Publix Pharmacy store in Florida will feature a Lock Your Meds stand-up poster on the pharmacy counter, and a Lock Your Meds message printed on all pharmacy prescription receipts. The stores will also highlight Informed Families’ website, InformedFamilies.org/Meds, as a place to take a pledge to "Lock Your Meds." Those who take the pledge will be automatically entered to win one of five medicine safes (retail price $120), given away statewide. The website also provides tips and tools about securing medication, a home medicine inventory card for download and ways to get involved to help spread the message.
"While many parents are concerned that their children will get involved with street drugs, the most accessible drugs are found in home medicine cabinets," stated Robin Sistrunk, manager of integrated care for Publix. "In supporting Informed Families and the Lock Your Meds campaign, we hope to increase awareness of prescription drug abuse, provide simple ways to prevent it and ultimately save lives."
"Every day, 2,500 teens abuse prescription pain medications for the first time," commented Informed Families/The Florida Family Partnership President & CEO Peggy Sapp. "It’s crucial that parents and caregivers are educated about prescription drug abuse, and we are very thankful to Publix, a wonderful corporate citizen, for partnering with Informed Families to deliver the prevention message."
This is the second year that Publix Pharmacy has joined Informed Families to deliver the Lock Your Meds message to customers. In 2013, the campaign was promoted exclusively in Central Florida area Publix Pharmacy stores.
The Lock Your Meds Campaign was developed by the National Family Partnership, in response to the nation’s prescription drug abuse epidemic. Informed Families /The Florida Family Partnership is the Florida affiliate of the NFP.
Bi-Lo Holdings launches Paws ‘Feed the Love’ Community Donation Program
JACKSONVILLE, Fla. — Bi-Lo Holdings on Wednesday launched the Paws “Feed the Love” Community Donation Program to benefit area food banks and nonprofit partners dedicated to eliminating hunger for pets in their local communities. Since 2010, the campaign has provided more than 85 tons of pet food for owners in need throughout Bi-Lo’s operating area. Due to its success, Bi-Lo Holdings is expanding the program this year to include all Winn-Dixie stores throughout the Southeast.
“It is awful to imagine, but there are many people with limited financial means who face a difficult dilemma each week: feed themselves or feed their pets,” stated Rondel Hartwell, director of community involvement and charitable giving for Bi-Lo Holdings. “Each year we dedicate countless resources to our area food partners to help feed the hungry. In the month of April we want to do a little more for our furry friends.”
Now through April 29, Bi-Lo and Winn-Dixie customers can purchase a $5 pre-packaged bag of pet food with their My Bi-Lo Bonuscard or Winn-Dixie Reward Card, or give a monetary donation of their choice at any store register. Each bag contains a week’s worth of dry and canned packages of PAWS Premium, Bi-Lo and Winn-Dixie’s own brands of cat and dog food. For every bag purchased, Bi-Lo and Winn-Dixie customers will receive an additional 5 cents per gallon in fuelperks! Rewards.