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Teavana expands ready-to-drink availability, adds unsweetened option

BY Gisselle Gaitan

Teavana is expanding upon its ready-to-drink portfolio with the launch of its second unsweetened product launch. The unsweetened strawberry apple green craft iced tea combines green tea with fruit flavor and lemongrass without the inclusion of added sugar.

This latest addition comes on the heels of the company previously announcing a partnership with Anheuser-Busch to ship ready-to-drink premium Teavana Craft Iced Teas to select grocery and convenience retailers in New Hampshire, New York, Vermont and Missouri — which are now available for purchase nationwide.

The flavors previously launched to retail locations were:

  • Pineapple Berry which combines tropical citrus notes, hibiscus and green rooibos.
  • Peach Green Tea features green tea, notes of peach and Pacific Northwest mint.
  • Passion Tango Herbal Tea contains hibiscus, apple and Thai lemongrass.
  • Mango Black Tea combines mango notes with black tea and hints of lime.

Teavana’s unsweetened strawberry apple green craft iced tea contains zero calories and is available for purchase in grocery and convenience retailers nationwide alongside the brand’s previously launched flavors.

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Halo Top Creamery expands non-dairy, vegan offerings

BY Gisselle Gaitan

Halo Top is launching seven new non-dairy and vegan-friendly pints of ice cream that will be hitting retail locations in February. This announcement comes on the heels of the company launching a limited-edition holiday flavor in 2017.

The new offerings will feature two new flavors:

  • Toasted Coconut contains flakes of toasted coconut and creamy, tropical notes.
  • Vanilla Maple features a hint of maple, elevating the taste of vanilla.

Both launches will join fan-favorites pancake and waffles, birthday cake, candy bar, chocolate almond crunch and chocolate chip cookie dough.

“When we launched our original line of non-dairy flavors, we knew we wanted to expand to include even more indulgent options,” Justin Woolverton, Halo Top CEO and founder said. “We know our fans look to us for variety and creativity in our flavors, and we want to make sure we always address those requests for our dairy-averse and vegan fans as well.”

Non-dairy flavors are made with coconut milk and meet the demand for dairy alternatives, which has increased significantly over the last few years, the Los Angeles-based company said.

Halo Top’s non-dairy and vegan offerings are currently available for purchase online and will hit the freezer section of grocery stores nationwide in February.

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Catalina seeks to improve new product success rates

BY Michael Johnsen

Catalina, a firm specialized in shopper intelligence and personalized engagement, on Tuesday announced the introduction of Catalina New Product Accelerator, a solution that gives brands the ability to predict, track and accelerate sales performance across a scaled network of national retailers.

“During the first three to six months of a launch, marketers are flying blind when it comes to meaningful insights into how new products are performing. They have no way to make smart, data-driven decisions that can improve results,” Jennifer Burke, president established brands for Catalina, said. “Our New Product Accelerator is a brand’s best asset in increasing new product launch success by providing actionable intelligence from day one.”

The new offering debuted at the Food Marketing Institute’s Midwinter Executive Conference. Catalina’s New Product Accelerator increases the success rate of new product launches with an end-to-end solution combining real-time forecasts of new product sales potential, real-time reporting of actual sales results and the ability to efficiently target and activate shoppers with omnichannel media to accelerate sales performance.

“Studies show that only 2% of new products achieve sales of more than $50 million in year one,” Burke said.  “The Catalina New Product Accelerator leverages our shopper intelligence, scaled real-time data, and optimized media activation to fundamentally change the way brands address the challenges of launching new products.”

Catalina developed this solution to give brands unmatched pre-and post-launch performance insights and control over shopper engagement to drive sales, given that an estimated 85% of new product launches fail within the first year, the firm stated.

Based on the analysis of more than 15,000 previous new product launch campaigns, Catalina New Product Accelerator provides marketers visibility to understand buyer profiles and view the behaviors that are driving sales, track distribution and consumption, predict full-year performance results and enable the activation of course-correcting media to ignite sales with the right shoppers.

Working with New Product Accelerator, brands benefit from Catalina’s proprietary algorithms to predict and precisely target marketing campaigns to drive trial and awareness with the right consumers. It then executes their campaigns as product distribution expands to new stores within Catalina’s nationwide retail network and database of 505 million shopper IDs nationwide.

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