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Tastykake celebrates milestone with special snack

BY Ryan Chavis

PHILADELPHIA — In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves on Feb. 25.

"Operating any business for 100 years is no piece of cake — even for a bakery," Paul Ridder, Tastykake president, said. "We believe our success comes down to a simple recipe — delicious, fun snack cakes, a focus on quality and freshness, an outstanding team and, of course, our fans. Tastykake would not be here without the 100 years of support we’ve received from our community."

Tastykakes also joined forces with the USO, a private nonprofit with a mission to lift the spirits of America’s troops and military families, to celebrate its centennial. The company has a history of providing support to the military. During World War II, the bakery shipped its snacks to employees stationed overseas, the company said.

"Our ‘Birthday Moments’ initiative supports the USO’s ongoing ‘Every Moment Counts’ campaign, which calls on America to show its support for our military by helping to create real, everyday moments, like birthdays, missed by troops and their families due to their service to our country," Ridder, said. "Throughout 2014, Tastykake will honor servicemen and women and their families with special birthday moments through USO locations and participation in national USO initiatives."

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Ice Breakers Cool Blasts Chews on the horizon

BY Ryan Chavis

HERSHEY, Pa. — Hershey in a presentation last week at the 2014 Consumer Analyst Group of New York conference discussed several successes and initiatives in its international markets, which included the recent launch of its line of Hershey’s Spreads and Lancaster Soft Crèmes in the United States.

The company said it plans to continue expanding in the area of product innovation with Ice Breakers Cool Blasts Chews, which are set to make a debut later this year. Hershey considers the product — a quick-dissolving chew that provides a burst of freshness — a "breakthrough" in the category. It’s geared toward consumers who enjoy the experience of chewing gum, but also want a discreet way to freshen their breath.

Hershey, which currently holds a 39% share of the U.S. mint category, said this product will continue to build on it leadership position in the market.

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Smartfood introduces reduced-fat popcorn

BY Ryan Chavis

PLANO, TX — Smartfood, a brand from PepsiCo’s Frito-Lay division, has introduced Smartfood Delight popcorn, a line of reduced-fat popcorn geared toward health-conscious consumers who are looking for alternative snacking options. The new popcorn comes in two flavors, Sea Salt and White Cheddar.

"Consumers are becoming increasingly more aware of their snacking choices, which is why we created Smartfood Delight popcorn, answering the need for a new reduced-fat snack that doesn’t compromise on delicious flavor," said Dave Skena, vice president of marketing, Frito-Lay. "At 35 calories per cup, Smartfood Delight snacks offer popcorn lovers a flavorful new option they can feel good about eating."

Smartfood Delight Sea Salt popcorn is available in 5.5-oz. bags for a suggested retail price of $3.99. Smartfood Delight White Cheddar flavor is available in 6.5-oz. bags, with a suggested retail price of $3.99.

 

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