Target’s Cyber Monday surge delivers biggest online sales day ever
MINNEAPOLIS — The surge in Cyber Monday shoppers looking to take advantage of Target's 15% discount sitewide forced the retailer to "place some guests into virtual lines," the retailer stated Tuesday morning, acknowledging the shutdown on Monday.
“We knew there’d be a tremendous response to our 15% off sitewide offer, and the demand was even higher than we anticipated,” said Jason Goldberger, president of Target.com and mobile. “Early in the day, Target.com orders were coming in twice as fast as our busiest day ever. And by early in the night, Target had already surpassed the previous record for online sales — making Cyber Monday our biggest online sales day ever.”
"As we experience spikes in traffic, our systems place guests in a queue and prompt them to access the site later," Target spokeswoman Jenna Reckshe told CNBC on Monday. "We apologize to guests who experience any delays, we appreciate their patience, and encourage them to try again in a few minutes by refreshing their browser."
Walmart points to mobile as this year’s ‘dominant shopping trend’
SAN BRUNO, Calif. — More and more, the endless aisles Walmart associates with its digital arm is accessed through mobile, Walmart.com’s president and CEO Fernando Madeira reported Tuesday morning.
“Mobile firmly established itself as the dominant shopping trend, for both traffic and sales,” he said. “Mobile is making up more than 70% of traffic to Walmart.com, and now, nearly half of our orders since Thanksgiving have been placed on a mobile device – that’s double compared to last year. Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate.”
In an effort to accommodate emerging shopper habits this year, Walmart debuted its Cyber Monday deals on Sunday evening, finding that consumers were better able to surf and buy from home than from work the following morning.
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