Catalina report: Targeted marketing boosts new product success
ADA awards Hello toothpastes Seal of Acceptance
Montclair, N.J. — The American Dental Association last week awarded a Seal of Acceptance to the new blue raspberry, green apple and bubblegum toothpastes for kids, from Hello Products’s Naturally Friendly oral care line.
The seal acknowledges that all of Hello’s toothpastes meet the ADA’s guidelines for toothpastes that contain fluoride, and represents a sign of excellence in oral care products.
“We don’t believe you should have to compromise when it comes to products for your family,” Craig Dubitsky, the company’s CEO, said. “All of our toothpastes leave you feeling clean, polished and fresh without unnecessary artificial ingredients, plus the added bonus of amazing taste … And now that the entire Hello paste collection has the ADA Seal, there’s no question that it’s effective for the whole family.”
The toothpastes launched exclusively at select Target locations and Target.com, and are set to expand in retail distribution.
The three kids’ toothpastes and the new peach mango mint flavor for adults are the latest additions to Hello’s portfolio of its original three adult toothpastes, which received a Seal of Acceptance last year.
Hello’s line of toothpastes is vegan and does not contain artificial flavors, artificial sweeteners, dyes, preservatives, triclosan, or microbeads. The company instead sweetens the kids’ toothpastes with xylitol and stevia.
NeoStrata introduces new Exuviance peels
PRINCETON, N.J. — NeoStrata Company announced two new additions to its peel collection on Tuesday.
The anti-aging dermatology company and creator of the original glycolic acid peel introduced the Exuviance Firm-NG6 Non-Acid Peel and the Exuviance Daily Acne Peel.
Exuviance Firm-NG6 Non-Acid Peel contains a 6% concentration of NeoGlucosamine, which facilitates cell renewal and exfoliation to plump skin. The peel evens the skin tone and diminishes the appearance of dark spots, according to the company. Consumers can apply the peel to skin and remove after five to 10 minutes, without rinsing.
"Many people are intimidated by peels because of their acid content," Barbara Green, VP of Clinical Affairs at NeoStrata, said. "Exuviance Firm-NG6 Non-Acid Peel alleviates this worry with a safe, acid-free formula that is gentle enough for all skin types. It's a safe and effective way to reduce the noticeable signs of aging on a daily basis."
The Exuviance Daily Acne Peel contains salicylic acid to control breakouts, exfoliate skin, and reduce pore size and oiliness. It features CitraFill, an anti-aging ingredient that targets collagen and skin matrix for firming and line-smoothing benefits, the company said.
"Pores expand as they become clogged with dirt and sebum, causing blemishes and an uneven texture," Green said. "Exuviance Daily Acne Peel helps keep pores clean and skin clear, fostering a smoother, more refined complexion."
Exuviance Firm-NG6 Non-Acid Peel and Exuviance Daily Acne Peel Exfoliating Anti-Acne Blemish Pads retail for $68 and $35, respectively, and will be available in August at Exuviance.com, ULTA and select prestige beauty retailers nationwide.