HEALTH

Target, ZonePerfect Nutrition Bars to be premier sponsors of annual film festival

BY Michael Johnsen

LOS ANGELES Premier Sponsors for the 2009 Los Angeles Film Festival, running June 18 to 28, will be Target and Abbott Laboratories’ ZonePerfect Nutrition Bars, announced Film Independent, the non-profit arts organization that produces the Festival, on Friday.

Principal sponsors include Kodak, IFC and Netflix.

Now in its fifteenth year, the Los Angeles Film Festival will screen more than 200 feature films, shorts and music videos, representing more than 30 countries.

Target has been a Los Angeles Film Festival premier sponsor for nine years running and will be honoring Festival filmmakers at the Target Filmmaker Awards Gala, where they will distribute the Target Filmmaker Award for Best Narrative Feature and the Target Documentary Award, each carrying an unrestricted cash prize of $50,000. Target also sponsors CineCultura – a Festival program honoring Latin films and filmmakers programmed in the Festival.

In its first year as a Premier Sponsor, ZonePerfect Nutrition Bars will host the ZonePerfect live.create. lounge. Located in the heart of Westwood Village at 1028 Westwood Blvd., the lounge will be the center of activity for Festival events, film parties and live music. In addition, the makers of ZonePerfect bars will host singer-songwriter Matt Nathanson on June 27 for a special evening performance and will present the Los Angeles Unified School District with a check in partnership with the VH1 Save The Music Foundation to restore a local Los Angeles elementary school’s instrumental music program.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

American Dietetic Association survey: Healthcare system should focus on nutrition

BY Michael Johnsen

WASHINGTON Nearly 96% of primary care physicians believe the nation’s healthcare system should place more emphasis on nutrition to treat and manage chronic disease, according to a new survey.

Based on the 400 physicians surveyed, primary care physicians were almost unanimous in their belief that nutrition is a key role in chronic disease.

“Nutrition is more than just eating a healthy diet; for patients with chronic disease nutrition acts as therapy to help them heal faster, respond better to medical care and control their disease,” said Jane V. White, PhD, LDN, RD, FADA, with the department of Family Medicine at the University of Tennessee Graduate School of Medicine, who partnered with the American Dietetic Association on the survey.

Nearly half of all adults in the United States have at least one chronic disease and survey showed that physicians believed two-in-three of their adult patients who have chronic disease would benefit from nutrition services. Nevertheless, 80% of physicians admit they refrain from addressing nutrition more frequently as part of chronic disease prevention and management due to the lack of direct reimbursement for nutrition services.

As the focus on healthcare reform and preventative care becomes more concentrated, physicians are pushing for governmental action.

“Registered dietitians and doctors have long known the intrinsic value of nutrition services for their patients,” said registered dietitian Martin Yadrick, MS, MBA, RD, FADA, previous president of the ADA. “It is now important for lawmakers to recognize the benefits as well and include them as covered benefits in health care reform.”

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Stayhealthy presents wireless body-fat analyzer; final product to be HealthVault-friendly

BY Michael Johnsen

BELLEVUE, Wash. Following a two-year clinical study at the University of Southern California, Stayhealthy on Thursday introduced their next generation body composition analysis technology at Microsoft’s Connected Health Conference.

The technology accurately measures body composition in various forms depending on the need – from a home use individual device that will retail for less than $100 to a commercial grade device for physicians, fitness and nutrition professionals.

The devices will be able to upload the data directly into Microsoft HealthVault. “Stayhealthy’s body composition analysis is an example of inexpensive and innovative technology that connects with HealthVault to really make a difference in improving healthcare,” stated David Cerino, general manager of the Consumer Health Solutions Group at Microsoft. “Through our cooperative efforts, we are creating technology that brings together the power of the web, server-based processing and medical grade devices to deliver a revolutionary means of helping people better understand and measure their weight-related health risks.”

“At a time when our nation faces a healthcare crisis driven by excess weight and obesity, we are excited to introduce the Stayhealthy Body

Composition Analysis technology,” stated John Collins, CEO of Stayhealthy. “By providing this technology we hope to help millions of people track their body compositions and make positive adjustments as necessary.”

Stayhealthy’s Body Composition Analysis technology incorporates two elements – a physical data collection device that utilizes bio-impedance technology, and a proprietary server-based algorithm that analyzes the data collected at the device and provides a precise body composition reading via the Internet back to the user’s computer.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?