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Target shoppers can now buy on Instagram

BY Antoinette Alexander

MINNEAPOLIS, Minn. — Target has announced that consumers can now buy products featured on Instagram.

With more than 300,000 followers each, Target and Target Style have been known to garner thousands of likes on a single Instagram post. Now, with the adoption of Like2Buy, a new product from visual marketing platform Curalate, those “likes” can be turned into actual purchases.

“We’re excited to be one of the first brands to offer guests the opportunity to shop our product on Instagram,” said Dustee Jenkins, VP public relations and social media at Target, in the company’s “A Bullseye View” newsletter. “We frequently get questions from our guests who are excited about something they see on the platform and want to know how to purchase it  — this tool helps us address this need.”
 

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Giant Food Stores, Martin’s Food Markets announces food drive initiatives

BY Michael Johnsen

CARLISLE, Pa. — In recognition of Hunger Action Month this September, Giant Food Stores and Martin's Food Markets are asking customers to join them in the fight against hunger in the local communities the grocers serve. Throughout the month, Giant/Martin's-sponsored food drives and hunger awareness initiatives will support regional Feeding America food banks, including the Central Pennsylvania Food Bank, Philabundance, Second Harvest Food Bank of Lehigh Valley, FeedMore, Central Virginia Food Bank, Food Bank of Western Maryland, Greater Berks County Food Bank, Water Street Rescue Mission in Lancaster, Food Resources of Washington County, Md., and the Blue Ridge Area Food Bank in Virginia.
 
“While Hunger Action Month is a time to raise both funds and awareness for local food banks, it’s important to remember that there is a need every month of the year,” said John MacDonald, director of marketing and external communications. “Too many in our local communities go hungry, which is why as part of our ongoing better neighbor efforts, Giant/Martin's remains committed to the fight against hunger through the donation of food, funds and volunteer time.”
 
Running Aug. 31 through Sept. 13 is Giant/Martin's annual Bag Hunger in-store campaign, in which customers have an opportunity to donate $1 at the checkout to benefit their local food bank. Those who donate will receive a free Unilever product coupon book. A similar campaign held earlier this year raised a record-breaking $607,035 in support of local hunger relief efforts.
 
Also in partnership with Unilever, Giant/Martin's is hosting a Stuff-A-Truck event at its Havertown, Pa., store on Sept. 6. 
 
In addition, for each flu shot Giant/Martin's pharmacies administer this year, Unilever will donate three meals to Feeding America, the nation's largest domestic hunger-relief charity.
 
Recognizing that high quality protein is most in need by hungry families, Giant/Martin's “Meat the Needs” frozen meat donation program has donated more than three million pounds of meat that would otherwise go unsold to its regional food bank partners since 2010.
 
In 2013, hunger relief efforts and donations to regional food banks accounted for approximately 40% of Giant/Martin's community giving with more than 100 regional food banks and local pantries receiving $10 million in product, customer, vendor and corporate donations.
 
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Report: Shoppers Drug Mart to test fresh produce sales

BY Antoinette Alexander

TORONTO, Ontario — Canada’s Shoppers Drug Mart, which was acquired earlier this year by grocer Loblaw Cos., is looking to test the sale of fresh produce beginning in September, according to a Toronto Star report.

The Canadian pharmacy retailer has been expanding since 2003 the amount and variety of food it sells and, since 2008, has been adding more convenience foods, the article stated. However, the pilot, which officially kicks off Sept. 20 in six Toronto stores, will no doubt help it better compete with such rivals as Walmart and Target.

Loblaw and Shoppers Drug Mart announced about a year ago the definitive agreement under which Loblaw would acquire Shoppers Drug Mart for C$12.4 billion in cash and stock. The deal closed in March.

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