BEAUTY CARE

Target salutes beauty award winners

BY Antoinette Alexander

NEW YORK Beauty shoppers love to hear what editors and beauty addicts have on their must-have list, so it is most fitting that Target has dedicated an endcap to a handful of award-winning products.

The endcap features a sampling of CoverGirl products for lips, eyes and face that have landed awards from Allure, Redbook, CEW and InStyle.

For example, the display features Simply Ageless foundation by CoverGirl and Olay, which was a CEW beauty winner in May 2009, and CoverGirl Outlast lipstain, a winner of Allure’s Best of Beauty.

 

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Energizer to acquire American Safety Razor

BY Antoinette Alexander

ST. LOUIS Energizer Holdings emerged as the winning bidder for American Safety Razor in bankruptcy court proceedings, inking a deal to buy substantially all of ASR’s assets for $301 million in cash and the assumption of certain liabilities.

The acquisition is subject to regulatory approval. Energizer is the parent company of Schick Wilkinson Sword, the second-largest manufacturer and marketer of men’s and women’s wet-shave products in the world.

 

With more than 135 years of experience, ASR is the fourth-largest manufacturer and distributor of wet-shave products, and is a supplier of private-label razors and blades. Its value-priced products are sold throughout the world to mass merchandisers, drug stores and supermarkets under store brand names, as well as under ASR’s brands, including Magnum, X5, Matrix 3, Mystique and Personna.

 

 

According to Ward Klein, CEO of Energizer, the addition of ASR’s foothold in the private-label wet-shave business “provides an important strategic fit and opportunity for the Energizer personal care business.” Energizer plans to maintain and further strengthen ASR’s private-label business.

 

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‘Bieber Fever’ hits beauty aisle

BY Antoinette Alexander

NEW YORK Nicole by OPI has teamed up with 16-year-old singing sensation Justin Bieber to introduce the One Less Lonely Girl collection of nail polish.

Inspired by the superstar’s hit songs and persona, the collection will launch with six new Nicole by OPI nail lacquer shades available exclusively at Walmart beginning in December. Subsequently, Nicole by OPI will unveil eight more nail lacquer shades for the One Less Lonely Girl collection, available beginning in January 2011 at Walmart and in February 2011 at select Target, Sears and Ulta stores, as well as other retail locations.

 

The first six new Nicole by OPI nail lacquers in the One Less Lonely Girl collection include:

  • One Less Lonely Glitter: A pale purple;
  • Prized Possession Purple: A vibrant grape;
  • Give Me the First Dance: A sexy silver;
  • Me + Blue: A metallic deep blue;
  • OMB!: A metallic red; and
  • Step 2 the Beat of My Heart: A heart-filled hue.

 

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