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Target redesigns hometown stores

BY DSN STAFF

MINNEAPOLIS — Target announced that it has revamped a number of stores in its hometown. The company reported that more than 25 Target stores in the Twin Cities metro area have been redesigned to further deliver one-stop shopping convenience for guests.

Among the changes is an increased food selection that offers 90% of the categories found in a SuperTarget. Interactive displays and wider aisles were implemented to make the shopping experience more enjoyable, Target said.

In addition to the expanded fresh food layout, the beauty department displays a more engaging shopping experience, featuring softer lighting and curved fixtures, as well as interactive screens to help guests select the right beauty products for their individual needs, the company reported.

In the home department, the company said it added wider aisles and lower product fixtures offering easier navigation and enabling guests to see more of the department at a glance. And in the shoe department, Target said it improved product visibility and enhanced guest comfort by adding more seating and mirrors.

Target said it improved the electronics department by creating an interactive environment with video games displayed on a unique tether system, allowing guests to browse and try games at their convenience.

"Target developed these concepts in response to guest feedback. This is one of the many ways we’re evolving our store design to deliver one-stop shopping and convenience for our guests," said Annette Miller, SVP merchandising for Target.

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Toys ‘R’ Us unveils must-have toys for the holidays

BY Allison Cerra

WAYNE, N.J. Toys “R” Us on Tuesday released its 2010 Holiday Hot Toy List, featuring items from such toy titans as Fisher-Price, Hasbro and Mattel.

The top 15 toys that should be on everyone’s wish list this year include Cuponk and Nerf N-Strike Stampede ECS from Hasbro; Imaginext Bigfoot the Monster and Disney-Pixar “Toy Story 3” Imaginext Tri-County Landfill from Fisher-Price; and Loopz, Monster High, Cleo DeNile and Deuce Gorgon doll set, as well as Sing-a-ma-jigs! from Mattel.

“The Toys ‘R’ Us merchant team has shopped the world to create a list of the 36 top toys guaranteed to delight kids of every age this Christmas season,” said Karen Dodge, SVP and chief merchandising officer for Toys “R” Us U.S. “Each of the items on the 2010 Toys ‘R’ Us Holiday Hot Toy List represents a combination of quality and value, offering children toys they can enjoy for years to come, while providing parents with a selection of products at a variety of price points that can fit any budget.”

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FDA advisory committee recommends approval of BI’s atrial fibrillation drug

BY Alaric DeArment

RIDGEFIELD, Conn. A Food and Drug Administration advisory committee has recommended approval of a drug for patients with atrial fibrillation.

 

The FDA cardiovascular and renal drugs advisory committee voted unanimously to recommend approval for Boehringer Ingelheim’s Pradaxa (dabigatran etexilate), for preventing strokes in atrial fibrillation patients. For the last 50 years, warfarin has been the only oral anticoagulant drug available for this purpose.

 

 

An estimated 2.3 million Americans have atrial fibrillation, and the prevalence is expected to increase to 5.6 million by 2050, according to a 2001 study published in the Journal of the American Medical Association.

 

 

An FDA advisory committee recommendation doesn’t guarantee approval for a drug, but is taken into account when the agency decides whether or not to grant approval.

 

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