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Target to make Web site more blind friendly

BY DSN STAFF

BALTIMORE The National Federation of the Blind and Target announced that they have settled a class action lawsuit regarding access to the Target.com Web site by blind people.

As part of the settlement, Target will establish a $6 million fund from which members of the California settlement class can make claims. In addition, the National Federation of the Blind will certify the Target Web site through its Nonvisual Accessibility Web Certification program once agreed upon improvements are completed in early 2009. Target and NFB have agreed to a three-year relationship during which NFB will perform accessibility testing of the Target Web site.

Steve Eastman, president of Target.com, said: “First and foremost, Target is committed to serving all our guests. As our online business has evolved, we have made significant enhancements in order to provide an accessible shopping experience. We are pleased to have reached an agreement with the National Federation of the Blind regarding the accessibility of Target.com for individuals who use assistive technologies and will work with the NFB on further refinements to our Web site.” 

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CVS looks to donate more than 2,500 backpacks to needy schoolchildren

BY Alaric DeArment

WOONSOCKET, R.I. CVS/pharmacy hopes to provide school supplies for 2,600 children in need in the Washington area, with the help of the local NBC affiliate.

The drug store chain announced Tuesday that it would sell backpacks filled with more than a dozen school supplies at its stores for $12.99 for customers to donate to the Backpacks 4 Kids program. The supplies are valued at more than $25.

The backpacks and school supplies collected through the program are given to pre-selected schools and non-profit organizations to distribute to children in need. Customers at CVS/pharmacy can also purchase school supplies for donation.

The backpacks are available at CVS/pharmacy stores in Washington and surrounding cities in Virginia and Maryland. Last year, the program donated 2,300 backpacks.

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Sammons’ speech to Rite Aid associates very positive

BY Michael Johnsen

BALTIMORE Rite Aid is looking up, Mary Sammons, Rite Aid chairman, president and chief executive officer, told Rite Aid associates last week at the 2008 Rite Aid Management Conference and Supplier Exhibition. “The momentum is with us to have positive comp sales in all of our stores in Q3,” she said, noting that the Brooks/Eckerd assimilation was nearly complete. All systems conversions were completed in May; each of the six distribution centers is online; and Rite Aid’s planograms have been ceded into all former Brooks/Eckerd store fronts.

And to help fuel that momentum going forward, Rite Aid has generated hundreds of thousands of new prescriptions out of its “Fill Up and Fuel Up” program—in shich customers transferring prescriptions receive a $30 Rite Aid gift card and a chance to win a year’s worth of gas.

And to entice even more seniors to shop Rite Aid, the chain is continuing to promote its Living More senior loyalty card program and will introduce a new health and wellness program in September.

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