Target, Kraft Foods, P&G combat childhood hunger
MINNEAPOLIS Target has teamed up with Kraft Foods and Procter & Gamble to support hunger relief.
From July 11 to Aug. 14, when Target guests purchase select Kraft Foods and Procter & Gamble products at any local Target store, 5% of the total sales of those products will be donated to Target Meals for Minds – an innovative school food pantry program that brings food to schools to help feed children and families in need across the country. Target also will publicize the promotion through its weekly ad and in-store signing at stores across the country.
Target also restated its commitment to supporting Feeding America along with Kraft and P&G and will donate up to $800,000 to the hunger-relief charity. As part of its Meal for Minds program, Target is partnering with Feeding America to develop the tools needed to help local food banks bring the Target Meals for Minds school food pantry program to more schools in their communities.
“When children are hungry, they have trouble staying alert and can fall behind in school,” said Laysha Ward, president community relations at Target. “This in-store promotion reinforces Target’s commitment to putting more kids on the path to graduation and allows our guests to help kids meet their academic potential by purchasing products already on their shopping lists.”
Ganeden Biotech enters partnership with Tropical Nut & Fruit
CLEVELAND Ganeden Biotech on Tuesday announced the launch of a new partnership with Tropical Nut & Fruit, a manufacturer of nuts, snacks, high-quality chocolate and yogurt products, around a series of four functional confection mixes that will incorporate the probiotic GanedenBC30.
The first product from this partnership will be Tropical’s new yogurt-covered raisins.
The yogurt-covered raisins are currently only available for purchase in bulk, but samples will be available at Ganeden Biotech’s booth during this year’s IFT Annual Meeting and Food Expo, Ganeden stated.
“The yogurt raisins are the first product of this partnership, but we look forward to developing similar confections and continuing to expand on this partnership in the near future, stated Andrew Lefkowitz, Ganeden Biotech president and CEO.
Celsius to expand marketing efforts
DELRAY BEACH, Fla. Celsius is expanding its marketing efforts with the help of a CD Financial shareholder.
One of CD Financial’s principal shareholders, Carl DeSantis, agreed to provide up to $3 million in a line of credit to be used exclusively for incremental targeted advertising and marketing of Celsius’ products. If funded in full, the line of credit will increase Mr. DeSantis’ investment in Celsius to $17.3 million.
DeSantis stated, “I am extremely pleased with the progress of the company in gaining distribution of Celsius’ products throughout the country. This line of credit will expand the company’s marketing efforts to continue building consumer awareness of the many benefits of Celsius.”