BEAUTY CARE

Target introduces SheaMoisture skincare line

BY Antoinette Alexander

MINNEAPOLIS Target has debuted a new line of certified natural and organic skin care products made exclusively for ethnic skin.

“SheaMoisture is more than a new line of body and beauty items,” stated Greg Cunningham, Target’s director of multicultural marketing. “All of our SheaMoisture products utilize high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs.”

The SheaMoisture line was developed in partnership with Sundial Brands, the privately owned African American skin care company that also developed and distributes the Nubian Heritage line.

The line includes SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub and SheaMoisture 100 percent Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution for men experiencing ingrown hairs and razor bumps.

SheaMoisture is available at select Target stores nationwide and at Target.com. The prices range from $1.99 to $19.99.

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BEAUTY CARE

Report predicts cosmeceuticals market will hit $21 billion in four years

BY Antoinette Alexander

NEW YORK Consumer demand and innovative trends are expected to help drive the U.S. cosmecuticals market to $21 billion by 2012, according to recent research.

In its updated report, The U.S. Cosmecuticals Market, 6th Edition, Packaged Facts states that beneficial beauty products exploded in the retail sector during the first years of this century, reaching $16 billion in 2007.

Skin care, the largest cosmeceutical category, was valued at $8.9 billion alone in 2007. Furthermore, all of the cosmeceutical categories evaluated in the report—skincare, hair care and color cosmetics—rang in annual advances ranging from 4 percent to 7 percent during the 2003-2007 period, with an overall gain of 25 percent.

“The assortment of cosmeceutical products is constantly broadening,” stated Cathy Minkler, editor of Packaged Facts. “To cash in on consumer demand, marketers are creating extensions of existing brands, repositioning brands, or introducing new brands entirely. Sephora boutiques have opened in JCPenney stores and L’Oreal’s La Roche-Posay and Vichy brands have been sold in CVS, for example.”

Packaged Facts noted that “well-groomed” Web sites, TV infomercials and shopping networks have boomed in sales and become respectable, knowledgeable sources. Future trends will encourage marketers to expand premium brands and incorporate more natural and organic-based products on prime shelf real estate.

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Sephora debuts touch-screen Scentsa fragrance locator

BY Antoinette Alexander

SAN FRANCISCO Beauty retailer Sephora has announced the introduction of a new device to select stores that will help consumers find a new fragrance or an old favorite.

The custom program, dubbed Scentsa Fragrance Finder, is the brainchild of Jan Moran, a fragrance expert and author of the “Fabulous Fragrances” book series.

Using touch-screen technology, the interactive wall-mounted screen found in the fragrance area is a tool for not only Sephora’s fragrance experts but also for customer “play.” With the tap of a finger on the large-screen display, users can navigate the program to find detailed information on the latest fragrances, discover fragrances from the same fragrance family, view images, run videos or find thousands of reviews on a time-honored favorite from around the world. Scentsa allows shoppers to search by brand name, fragrance name, fragrance notes or best sellers.

The program will roll out to select Sephora locations in New York City, Chicago, Las Vegas, Orlando, Dallas, Atlanta, Honolulu, Massachusetts, California, New Jersey and Washington DC.

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