Target extends loyalty program to Canada
TORONTO — Target is bringing its REDcard Rewards program to Canada. The company announced that its Canadian customers will receive an additional 5% off every day when shopping at Target with its REDcard products, which include the Target Debit Card and Target RBC MasterCard. Similar to the REDcard Rewards loyalty program in the United States, the additional savings — which apply to almost everything at Target — will be applied instantly at time of purchase.
"We’re excited to bring the unique Target shopping experience to Canada and offer guests quality products at affordable prices. Our REDcard 5% Rewards loyalty program is an important part of this commitment, and will ensure that our Canadian guests enjoy additional everyday savings when they shop at Target," Target Canada president Tony Fisher said.
The Target Debit Card, a proprietary Target Canada offering, will link to the cardholder’s existing checking account and can be used only at Target stores in Canada.
Royal Bank of Canada will issue the no-annual fee Target RBC MasterCard, which offers cardholders not only REDcard 5% Rewards at Target, but also the ability to earn Target GiftCards based on their purchases outside of Target.
The first Target Canada stores are not set to open until next spring, but customers will be able to apply for REDcard products online beginning early 2013. Applications for the Target RBC MasterCard also will be available in RBC branches at that time. Once Target stores are open, Canadian guests will be able to apply for both REDcard products in store.
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Prestige Brands introduces new Luden’s, Chloraseptic items for cough-cold season
IRVINGTON, N.Y. — Prestige Brands is sprucing up its portfolio with new Luden’s and Chloraseptic products.
Luden’s has introduced new Moisture Drops, which are designed to soothe the dryness and discomfort associated with dry mouths, while easing everyday throat irritations. The lozenge works with a unique "HydroAction" formula and is available in a kiwi-strawberry flavored lozenge. The new Luden’s Moisture Drops are available in a 20-count bag at a suggested retail price of $1.79.
"We are certain that anyone with minor dry mouth is going to love Luden’s Moisture Drops," Luden’s VP marketing Albert Hwang said. "Luden’s is all about soothing throat irritations with great-tasting throat drops. Now we also have the Luden’s Moisture Drops to reduce dry mouth symptoms as well."
Meanwhile, Prestige Brands also has launched new Chloraspetic warming sore throat spray, which is designed to provide sore throat discomfort relief with the added benefit of a warm and soothing feeling. The new formula contains phenol, which helps ease the pain and temporarily relieves irritation, and is available in a sugar-free honey lemon flavor.
"We are always looking to satisfy consumer needs with innovations in sore throat relief," Prestige Brands senior brand manager Jocelyn Yuan said. "Consumers have long recognized hot tea and honey as a soothing sore throat remedy. With our new warming spray, Chloraseptic helps consumers take those benefits along with them, combined with an active ingredient that dulls sore throat pain."
Chloraseptic warming sore throat spray is available in a 6-fl.-oz. bottle with a suggested retail price of $6.25.
Nad’s introduces nose wax
LOS ANGELES — Hair removal brand Nad’s has announced the launch of Nad’s nose wax for men and women, a complete do-it-yourself nose wax system for removing nose hair.
Containing chamomile and aloe, Nad’s nose wax is applied with the Nad’s Safetip applicator that is designed to target the hair around the edge of the nostril, only removing hairs that are sticking out or easily noticed. The specially formulated wax also can be used to remove blackheads from the nose’s surface.
Each package of Nad’s nose wax contains three treatment packs, a "Moustache Stencil" for men, post wax calming wipes and antibacterial wipes. Nad’s nose wax retails for $29.99.
Currently celebrating its 20th anniversary, Nad’s was founded by Sue Ismiel, a mother who created a natural, no heat hair removal product for her young daughter from ingredients she took from her own kitchen. The use of Nad’s natural hair removal gel spread from Ismiel’s family to friends, and ultimately, to the entire consumer market of Australia. In 1998, Nad’s natural hair removal gel entered the U.S. market and now also is sold in the United Kingdom, New Zealand and Middle East.