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Target extends fresh food offering to 30 stores

BY Allison Cerra

MINNEAPOLIS — Target announced it is remodeling 30 of its stores to offer an expanded selection of affordable and quality fresh foods to its customers.

Target stores currently being remodeled are part of the last of three cycles of remodels this year and span markets from Cincinnati to Jacksonville, Fla., and Nashville, Tenn. Slated for completion in October, the stores will dedicate approximately 10,000 sq. ft. to a vast array of fresh food choices, including a curated assortment of fresh produce, fresh packaged meat and prepackaged baked goods, in addition to dry and frozen offerings.

(The full list of stores can be found here.)

"By remodeling our stores and expanding the grocery selection, we’re able to bring an even more convenient shopping experience to Target’s guests," Target SVP grocery Annette Mille said. "Just in time for the busy holiday season, these newly remodeled stores will offer a one-stop shop for all shopping needs, including fresh foods."

In addition to the expanded food layout, Target also is updating other areas of its stores to further enhance the shopping experience for customers:

  • In the beauty aisles, guests will experience a more visual environment, making it easier to browse a mix of everyday essentials and exclusive brands;

  • The home department offers easier navigation with wider aisles and lower product displays; and

  • The shoe department now includes additional seating and mirrors, and the baby department touts broader visibility between baby gear, supplies and apparel.

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PepsiCo scores touchdown in multiyear deal with Pittsburgh Steelers

BY Allison Cerra

PURCHASE, N.Y., and PITTSBURGH — PepsiCo has entered a multiyear deal with the National Football League’s Pittsburgh Steelers to serve as the franchise’s exclusive nonalcoholic beverage, salty snacks and sports fuel provider.

The deal marks the Steelers’ first partnership with PepsiCo’s expanded portfolio, which includes such brands as Pepsi, Frito-Lay and Gatorade.

As part of the new sponsorship, PepsiCo will gain exclusive selling, dispensing and serving rights at Heinz Field; fixed stadium signage; venue and team sponsor assets; integration into the team’s mobile, TV and digital assets; and local media and retail promotional opportunities. To commemorate the partnership, PepsiCo will roll out a limited-edition commemorative Pepsi Max can in honor of the Steelers’ 80th anniversary, available throughout Pennsylvania beginning in the fall.

"We can’t wait to begin working closely with the Steelers, one of the NFL’s most iconic franchises, and be part of such a celebrated team with some of the league’s most passionate fans," PepsiCo North America Beverages chief marketing officer Simon Lowden said. "Our vast portfolio of food and beverage products will bring a lot of enjoyment to the Steelers’ community and we’re looking forward to partnering closely with the team on new initiatives. The Steelers organization is topnotch and shares our creative marketing vision."

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Yankee Candle expands leadership team

BY Allison Cerra

SOUTH DEERFIELD, Mass. — Yankee Candle has appointed Brad Wolansky to serve in the newly created role of president of direct and chief marketing officer.

Wolansky — who joins the company from the Golf Warehouse, where he served as CEO — is responsible for building the Yankee Candle’s branding efforts across all channels through unique and compelling marketing communications and will lead the company’s digital branding and e-commerce efforts to drive sales. Wolansky will report to Yankee Candle CEO Harlan Kent and have responsibility for the consumer direct, creative, marketing, public relations and social media teams.

Yankee Candle said Wolansky’s appointment is part of a strategic initiative focused on building the company’s brands, expanding the digital platform and accelerating growth of its direct-to-consumer business.

"In the past year, we have energized our Yankee Candle branding effort driven by better understanding our customer and what she wants and needs," Yankee Candle CEO Harlan Kent said. "Part of this strategic effort revolves around bringing in world class direct talent. Brad has successfully grown leading retail brands and is the ideal person to spearhead both our marketing and direct business to help us achieve our growth goals."

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