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Target expands online subscription service, offers discount

BY Antoinette Alexander

MINNEAPOLIS — Target is expanding its online subscription service with a nearly tenfold increase in available items — from 200 to more than 1,500 — and adding a discount on all subscription orders.

According to Target’s Bullseye View, the retailer is offering a 5% discount on all subscriptions orders, on top of free shipping, and another 5% off when guests use their Target REDcard.
 
In addition, the new expanded program will now go beyond baby care to include even more everyday essentials, such as cleaning supplies, health and beauty items, pet treats, training pads and printer ink.

The service, which quietly launched in September 2013 with a focus on baby care products, now accounts for more than 15% of online sales for eligible items.

 

 

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Welch’s delivers new Farmer’s Pick

BY Ryan Chavis

CONCORD, Mass. — Welch’s on Thursday announced the introduction of Farmer’s Pick, a line of juices that brings a fresh-picked fruit taste to juice aisles, according to the company. The product contains unfiltered juice and no artificial ingredients, and brings body, aroma and flavor with every glass, the company said.

“We know from listening to consumers that they are looking for a variety of beverage options — including juices that taste just like the fruit they’re made from with no artificial ingredients or preservatives,” said Brad Irwin, CEO of Welch’s. “Farmer’s Pick connects what the consumer wants with what we can deliver.”

The line is available in Concord grape, mango and blackberry. The company uses cold kettle batching to preserve flavor and aroma. Welch’s Farmer’s Pick contains no artificial flavors, synthetic colors or ingredients. Consumers can find Farmer’s Pick in the juice aisle; the 46-oz. bottles come with a suggested retail price of $3.29.

 

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EveryOne unveils new line of sulfate-free hair care products

BY Antoinette Alexander

SAN RAFAEL, Calif. — EveryOne, a Small World Trading Co. brand, has expanded its portfolio with a new line of natural hair care products.

Available starting in spring, EveryOne Hair comes in three different sulfate-free formulations: Nourish, Volume and Balance. Quinoa protein + abyssinian oil are the foundation of the new hair shampoos and conditioners. Quinoa protein binds to hair, strengthening and locking in moisture, while abyssinian oil penetrates each strand with a natural, moisturizing shine that leaves no oily residue.

The EveryOne Hair product line features three formulations:

  • Balance: Itchy, flaky scalp and oily hair got you feeling unbalanced? Enter Everyone Balance shampoo and conditioner. The formula is made with rosemary, clary sage and tea tree essential oils;
  • Volume: Hair feeling flat? Turn up the volume with Everyone Volume shampoo and conditioner. The EveryOne Hair product development team created a solution made up of lemon, orange, peppermint and rosemary essential oils to plump hair naturally without weighing it down; and
  • Nourish: Give dry hair and scalp what it craves with quinoa and abyssinian oil. EveryOne Nourish shampoo and conditioner has an extra boost of moisturizing abyssinian oil for added hydration, while oat beta glucan improves elasticity, promotes cell growth, provides protection from UV rays and binds to hair to keep all that extra moisture right where it belongs.

The products have a manufacturer’s suggested retail price of $12.99 each and will be sold at select Whole Foods Markets.

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