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Target to build, manage new e-site platform

BY Allison Cerra

MINNEAPOLIS Target has announced that it plans to build and manage its own platform for Target.com.

The company expects to launch the new platform in advance of the holiday season in 2011.

“Amazon has been an important strategic partner since we re-launched Target.com in 2001, and the strength of Amazon’s technology and fulfillment services has been a contributing factor in Target.com’s success,” said Steve Eastman, president for Target.com. “However, to deliver a customized multi-channel experience for Target’s guests, we believe it is in Target’s best interest going forward to assume full control over the design and management of Target’s e-commerce technology platform, fulfillment and guest services operations.”

Previously, Target and Amazon extended their contract to 2011. Amazon and Target will continue to work together during the next two years to optimize performance of the existing platform and fulfillment services.

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Rite Aid launches Rite Aid Video Values

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid Thursday evening announced a new online savings program to be hosted at www.riteaid.com, where consumers who opt into viewing short informational videos on select products will receive coupons.

“Whether it’s in stores or the path our customers take to get to stores, we’re dedicated to creating an exceptional shopping experience,” stated John Learish, Rite Aid SVP marketing. “This launch of Rite Aid Video Values reinforces our commitment to customers and brands. It’s both a fresh offering for consumers and an accountable sales tool that allows brands to understand the direct impact their video has on sales.”

Videos on the site are organized by brand, category or manufacturer. In addition to product coupons, participants who watch enough videos can earn a $5 Rite Aid “bonus coupon.” Early vendor participants include Procter & Gamble, Kimberly-Clark, L’Oreal, Johnson and Johnson and Wyeth.

The Video Values program was created by AdPerk, a provider of strategic video marketing solutions for retailers.

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Bashas’ to offer a Senior Discount Day

BY Alaric DeArment

CHANDLER, Ariz. A grocery store chain that recently filed for bankruptcy protection hopes to lure more customers with a discount program.

Bashas’ announced that it would offer a Senior Discount Day, offering a 10% discount to customers 55 years and older who purchase more than $15 worth of goods. The discount would not cover alcohol, tobacco or prescription drugs.

Bashas’ filed for bankruptcy protection under Chapter 11 last month, closing 10 stores in Arizona on July 21.

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