BEAUTY CARE

Target Awesome Shop features items trending on Pinterest

BY Alaric DeArment

NEW YORK — Target has introduced a section of its website that features products popular on Pinterest.

The Target Awesome Shop includes products from several lines, including beauty, each of which is among those most-pinned on Pinterest in the last few days, but only if they have at least a four-star guest review.

The website is currently in beta testing and was put together "in a matter of a few weeks" by Target’s Rapid Accelerated Development team, a small group of digital experts working for the company.

 

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Actress Binky Felstead to appear in new Rimmel London campaign in U.K., Ireland

BY Antoinette Alexander

LONDON — Rimmel London has tapped Binky Felstead to star in its new Sunshimmer advertising campaign in the United Kingdom and Ireland.  

The award-winning star of E4’s show, “Made in Chelsea,” will appear in Sunshimmer’s advertising campaign from February 2014.

The new Sunshimmer campaign will be seen across print, online and in-store advertising in the U.K. and Ireland in 2014. The campaign will also introduce the brand’s re-styled product packaging, plus the addition of two new products: Sunshimmer Pre Tan Exfoliatior and Sunshimmer Instant Tan BB Skin Perfector.

Sunshimmer Instant Tan BB Perfector delivers all the bronzing benefits of instant tan: Immediate color and a sun-kissed glow that covers and evens skin tone. Plus, it offers the skin-perfecting benefits of a BB cream: It perfects, delivers 24-hour moisture, softens and smoothes skin.  It comes in two shades and will be available in January.

Sunshimmer Pre Tan Exfoliator leaves skin moisturized and soft. The upshot? An easier instant tan application that allows a more uniform, natural-looking finish and color that lasts for longer. The non-greasy formula is enriched with a hydra-oil complex, composed of macadamia and argan oils. Macadamia oil and argan oil are renowned for their nourishing and conditioning properties. It will also be available beginning in January 2014.

 

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Canus to educate Publix shoppers of benefits of goat’s milk skin care products

BY Antoinette Alexander

WATERBURY, Vt. — Caprina, the newest introduction by Canus, a manufacturer of goat’s milk skin care products, became available in Publix stores earlier this year and now the brand is looking to hold in-store demos to educate shoppers on the benefits of goat’s milk.

From Dec. 6 to 9, various Publix locations throughout Florida will be holding in-store demos each day offering free samples and information on the benefits of fresh goat’s milk. 

Canus launched Caprina in Canada in 2009 and it is now sold in 933 Publix locations throughout Florida, South Carolina, Tennessee and Alabama.

The grocer carries a variety of Caprina by Canus soaps, foaming milk baths and body washes in both shea butter and original formula on their shelves.
 

 

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