Tapping into ‘natural’ trend, 21st Century launches PureMark Naturals VMS line
TEMPE, Ariz. — 21st Century HealthCare earlier this week launched PureMark Naturals, a vitamin and supplement line offering a more natural and clean dietary supplement.
The company expects PureMark Naturals line to deliver wellness category growth and increase sales for retailers, according to Leanne Wilhardt, president, 21st Century HealthCare. “[More than] 71% of today’s consumers concerned about the long-term health impact of preservatives, artificial and GMO ingredients,” Wilhardt stated. “Our new line of vitamins and supplements is the answer to this demand.”
PureMark Naturals 17-item line offers natural, vegetarian and vegan friendly choices, in addition to non-GMO, gluten, wheat, dairy, soy and preservative free options. The products also include a natural superfood and plant-based vegan protein enhanced with fruits and vegetables and enriched with nourishing extracts.
The new premium line will soon be available at select retailers nationwide.
According to Wilhardt, PureMark Naturals was created based on top-trending products, while addressing the demands of today’s health conscious consumer. The packaging features a clean green design with a transparent label, allowing consumers to see exactly what they are purchasing.
She stated that research is showing consumers are actively seeking more natural products. A 2015 Gallup study found 50% of dietary supplement users reported using clean and natural labeled supplements, up from 36% in 2012.
“Our PureMark Naturals line will expand with quality products inspired by nature that support clean and healthy living,” she said. “We’re excited to continue down the path of offering more natural products for consumers.”
Lotus Light Enterprises introduces U.K. allergy blocker
SILVER LAKE, Wis. — Lotus Light Enterprises recently brought over a new approach to combatting allergies from the U.K. in HayMax.
HayMax is an organic, natural nasal balm that acts as a block against pollen, dust or pet allergen, the company stated. Less allergen in the body means less for the body to react against.
HayMax is made from a blend of beeswax and seed oils, to which is added essential oils or aloe vera leaf juice extracts to create three varieties of HayMax, including original, aloe vera and lavender.
Health products ride baby boom wave
Purveyors of health products have been riding the baby boomer wave for some time now, and it doesn’t appear to be cresting any time soon. According to the Population Reference Bureau, the number of Americans ages 65 years old and older is projected to more than double from 46 million today to more than 98 million by 2060, and the 65-and-older age group’s share of the total population will rise to nearly 24% from 15%.
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This will create a demand for many age-related over-the-counter remedies, including these best-selling products that are featured.
For example, solutions for incontinence, including Kimberly-Clark’s Poise brand, certainly resonate with seniors. Sales of adult incontinence products as a whole totaled $1.8 billion on 5.7% growth for the 52 weeks ended Dec. 25 across total U.S. multi-outlets, according to IRI, and with good reason. According to the Centers for Disease Control and Prevention, 43.8% of noninstitutionalized seniors had experienced some form of incontinence.
Quincy Bioscience’s Prevagen is another popular product that promotes memory function and brain health — two issues that weigh heavily on the minds of Americans. According to AARP’s 2015 Survey on Brain Health, three-quarters of adults over the age of 40 are already concerned about a decline in their brain health down the road. While most adults haven’t noticed any change in their mental abilities, one-third of those over the age of 40 are already reporting impairment to their ability to remember things.
Eye care is another age-centric concern that has catapulted an eye-care supplement, such as Bausch + Lomb’s PreserVision, to the top of the sales charts. The major eye diseases among seniors include cataract (20.5 million Americans over the age of 40, according to CDC), diabetic retinopathy (5.3 million adults over the age of 18), glaucoma (2.2 million Americans over the age of 40) and age-related macular degeneration (1.6 million Americans over the age of 50). The prevalence of vision impairment increases rapidly with age, particularly after age 75.
And according to the 2016 CRN Consumer Survey on Dietary Supplements, the oldest population surveyed (adults ages 55 years old and older) maintains the highest percentage of supplement use at 74%. Not only is Pharmavite’s Nature Made line of supplements one of the better-selling brands, it was awarded the 2016 Reader’s Digest Trusted Brand in the supplement category.