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Tale of the tape: UConn Husky player seen sporting KT Tape

BY Michael Johnsen

LINDON, Utah — There is no one who is saying KT Health’s KT Tape helped the UConn Huskies to an NCAA championship, but at least one of the players was seen sporting the product after the game, according to KT Health. KT Tape, the company’s flagship product, is used by professional and recreational athletes to prevent injury, reduce pain, promote recovery and maximize comfort.  

KT Tape is an elastic therapeutic tape used for treating sports injuries and a variety of other disorders that was made popular by Olympic athletes in 2012.

KT Tape may be building a success story akin to the origins of GlaxoSmithKline’s Breathe Right brand. In what has since become a case study in how to successfully obtain consumer impressions without breaking the bank, CNS, which owned Breathe Right at the time, placed the brand in the spotlight as several NFL players in 1995’s Super Bowl XXIX  wore the breathing aid during the game as a silent testimony to its efficacy. 

KT Tape is sold in more than 22,000 retail doors in the United States in sporting goods, food, drug and mass retail channels, as well as through clinicians, online retailers and the company’s own e-commerce site, KTTape.com, according to the company. 

 

 

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Survey: One-third of adults still believe vaccines may be linked to autism in children

BY Michael Johnsen

WASHINGTON — According to new survey data recently released by the National Consumers League, one-third of adult Americans still believe that vaccines may be linked to autism in children. According to the survey, 33% of parents of children under the age of 18 and 29% of all adults continue to believe “vaccinations can cause autism.” Scientific studies have clarified that use of vaccines is not linked to autism in children, the NCL noted. 

According to public health experts, the failure to vaccinate children has recently led to outbreaks of highly contagious, preventable and sometimes-deadly diseases, like whooping cough.

NCL’s survey of 1,756 U.S. adults, conducted online by Harris Poll in August and September, also found that 50% of parents are aware of the study that linked autism to childhood vaccinations, but only half of these parents are aware that the study has since been discredited and retracted.

While most Americans understand the benefits of vaccination, many still see it as an issue of individual choice. More than 4-in-5 (82%) adults agree that vaccinations help reduce health care costs, and 72% are concerned about the drop in vaccination rates in the United States. However, 60% say they respect the decision of parents when choosing whether or not to vaccinate their children.

Only two-in-five (39%) of parents surveyed describe themselves as being extremely or very knowledgeable about how vaccines work. But, among those, 35% also believe that vaccinations can cause autism.

A majority of adults (87%) and parents (81%) support mandatory vaccinations for school-aged children. As many as 76% of parents say that they think parents or guardians should have the final say about whether or not children should be vaccinated (vs. 64% of all adults).

 

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Target partners with 17 brands to launch ‘Made to Matter’ collection

BY Antoinette Alexander

MINNEAPOLIS —Target has announced the debut of “Made to Matter – Handpicked by Target” — a first-of-its-kind collection that brings together 17 natural, organic and sustainable brands.

“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” stated Kathee Tesija, EVP, merchandising and supply chain, Target. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.”

First introduced in Target stores at the end of March, new Made to Matter products will be added throughout spring and summer, with the complete collection available by September.

Spanning Target’s baby, beauty and personal care, grocery, healthcare and household product categories, Made to Matter brands include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Co., Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, Method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals. The Made to Matter collection includes all products currently offered at Target by the participating brands and at least one new exclusive item from each brand.

There will be more than 120 new and limited-time exclusive Made to Matter products. They range from first-to-market product designs and innovations to new scent and flavor options. Products will be available throughout the store, both in the products’ usual aisles and as part of specialized collection displays. Select products also will be available on Target.com and Target’s mobile app.

 

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