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Taco Bell launches tortilla chips inspired by sauce flavors

BY Gisselle Gaitan

Taco Bell is literally thinking outside the box with their latest product announcement. The chain that is known for its fast-food offerings has revealed that it will be taking the flavors of its sauce packets and incorporating them into tortilla chips that will be hitting retailers nationwide in May.

Available in three options, the chips are packaged in a bag that resembles the sauce packets. Though the resemblance doesn’t stop with just the designs, saucy words of wisdom also will be included on the packaging, the Irvine, Calif.-based company said.

“This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell,” Marisa Thalberg, chief brand officer, Taco Bell said. “Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”

Featured flavors of the crunchy snack will include:

  • Classic tortilla chips that contain a salted and crisp flavor;
  • Mild tortilla chips that feature the flavor of Taco Bell’s mild sauce and a hint of three chili peppers and cumin; and
  • Fire tortilla chips that include a hint of the brand’s fire sauce flavor as well as jalapeno, chili peppers and paprika.

The fire and mild flavors will be sold in 1-oz., 3.5-oz., 11-oz., and 30-oz. bags, while the classic chips will come in 1-oz., 3.5-oz., 13-oz., and 30-oz. bags. Final pricing will be set by grocery and retail outlets.

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Rold Gold adds heat to pretzel crisps

BY Gisselle Gaitan

PepsiCo’s Frito-Lay division is bringing a bold new flavor to its pretzel line, Rold Gold. The Plano, Texas-based company is joining the trend of spicy flavors by launching the Flamin’ Hot Thin Crisps.

This new offering contains the well-known texture of Rold Gold’s pretzels with the added flavor of Flamin’ Hot, the same flavor popularized by the Cheetos brand of products, the company said.

In addition to launching these new pretzels, the company also is announcing Rold Gold’s partnership with the National Hockey League, or NHL, as the official snack of the sport. The company will advertise in NHL arenas during various games, activate consumer events around the sports jewel events and eventually include the NHL symbol on Rold Gold packaging.

“Flamin’ Hot is a long-time fan-favorite — it’s become a part of pop culture in many ways so we’re thrilled to bring it to Rold Gold,” Jeannie Cho, vice president of marketing, Frito-Lay North America, said. “Many of our Rold Gold fans are also hockey fans. So a partnership with the NHL made perfect sense to bring our brands and fans together.”

Rold Gold Famin’ Hot Thin Crisps are available for purchase at retailers nationwide for the suggested retail price of $3.29 for an 8.75-oz. bag.

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Tic Tac celebrates new campaign, partners with Dove Cameron

BY Gisselle Gaitan

Tic Tac has taken everything fans have come to know about its mints and repackaged them in the form of a gum. After launching earlier this year, the Parsippany, N.J.-based company announced the launch of a new campaign called Chew and Play.

The campaign is aimed towards providing consumers with a burst of confidence to go into any social situation to simply Chew and Play. To celebrate this initiative, the company partnered with “Liv and Maddie” and “Descendants” actress Dove Cameron, who also happens to be a big fan of the brand’s products.

“I’m a huge fan of Tic Tac and have been enjoying the mints both on-set and at home for years,” Cameron said. “Anyone who knows me will tell you that I’m also always chewing gum, which is why I was excited to join the brand in celebrating Tic Tac Gum. It gives me that burst of refreshment during my long days, whether I’m on set filming scenes, walking the red carpet and doing interviews, or getting ready to hang out with my friends.”

Each of the gum products contains a crunchy shell on the outside, a refreshing flavor on the inside and comes in the three flavors, freshmint, spearmint and cool watermelon.

“We love how passionate Tic Tac fans are, and we’ve been looking forward to giving them something new to chew on with Tic Tac Gum,” Todd Midura, vice president of marketing at Tic Tac North America, said. “All three flavors will give fans a burst of refreshment, so that they are ready for those everyday connections in same convenience they already love from the Tic Tac brand.”

The gum products can be purchased nationwide at mass, grocery, drug and convenience stores. Further product information can be found on the company’s website.

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