Tabs Group announces Unilever agreement for total store analytics service
SHELTON, Conn. A marketing research and consulting company announced the extension of its contract with Unilever.
Tabs Group — founded in 1998 by company president Kurt Jetta — said that its total store analytics service by will utilized by Unilever. Tabs Group said its service is a better way to conduct sales and marketing analytics in the consumer product and private equity industries.
The terms of the deal were not disclosed.
“We are pleased by the commitment Unilever has shown to Tabs Innovation. We are excited to enhance our deliverables as we assist Unilever with its retail engagement,” Jetta said. “We are committed to assist Unilever in all matters related to advanced selling and retail support.”
SoftSheen-Carson’s Roots of Nature hosts ‘Picture of Strength’ event
NEW YORK SoftSheen-Carson’s Roots of Nature hair care line held a “Picture of Strength” event, hosted by Sherri Shepherd of “The View,” to benefit the Harlem Children’s Zone, the company announced on Tuesday.
On hand to show their support were Michelle Williams of “Chicago” and Destiny’s Child; Johnny Wright, celebrity stylist and SoftSheen-Carson artistic style director; Egypt, WBLS DJ; James McDaniel of “NYPD Blue”; and Abiola Adams of BET and Vh1.
The event featured free family portraits, free hairstyling by SoftSheen-Carson celebrity stylists and complimentary mini-makeovers by Maybelline New York makeup artists.
“SoftSheen-Carson Roots of Nature ‘Picture of Strength’ event brought ‘our roots make us stronger’ brand philosophy to life,” stated Angela Guy, SVP, GM of SoftSheen-Carson. “It was an incredible experience for the community to come together to celebrate their inner and outer beauty.”
The Roots of Nature hair care line is available at select Duane Reade stores in New York City and drug, mass and beauty supply stores nationwide.
L’Oreal USA to acquire Essie
NEW YORK L’Oreal USA has signed an agreement to acquire the Essie cosmetics business, a move that will bolster L’Oreal’s share in the nail color and care market.
Financial terms of the deal were not disclosed. The acquisition is expected to be completed within 60 to 90 days, and is subject to customary U.S. and international regulatory approvals.
Essie Weingarten founded the Astoria, N.Y.-based company in 1981 and still serves as the company’s president today. The company offers a growing line of nail colors, treatments, accessories, spa products and lip glosses. Essie’s net sales through the last 12 months were $28 million.
“This strategic acquisition will enable L’Oreal to increase our share in the nail color and care market, which has seen significant growth year over year,” stated Frederic Roze, president and CEO of L’Oreal USA.
Weingarten and Max Sortino, CEO of Essie, will continue to play a pivotal role under a multi-year agreement. “It’s a perfect match,” stated Weingarten. “This acquisition presents a tremendous opportunity to allow the Essie brand to grow even stronger. With Max and me as part of the team, we will be able to provide our customers with a greater level of service as we take the brand to new heights.”