BEAUTY CARE

Swoon Beauty to hit Target.com

BY Antoinette Alexander

NEW YORK — Swoon Beauty’s Universal Lip Gloss Scoop & Applicator will be available on Target.com starting June 14th for consumers who want to salvage every last drop of their favorite lip glosses.


“I’m excited about Swoon Beauty’s partnership with Target as we feel it’s the perfect retailer for the Swoon customer ― value-conscious, luxury lovers who crave affordable indulgences,” stated CEO Keisha Wright. “Now, when women purchase their favorite lip gloss they can also purchase this handy tool alongside it, knowing it will ensure they never waste a single drop of gloss again.”
 


Priced at $12, Swoon’s Universal Lip Gloss Scoop & Applicator is part scoop and part applicator, designed to retrieve every bit of gloss from a lip gloss tube. It features a non-porous, easy-to-clean and flexible application head with an extra long neck to reach every side, corner and bottom. A cap that snaps closed makes it travel-friendly for easy, on-the-go storage in a makeup bag.

 

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Loblaw to remove potentially harmful chemicals from certain beauty, household products

BY Antoinette Alexander

BRAMPTON, Ontario — Loblaw has announced that by the end of 2018, its private brands Life Brand and President's Choice household, beauty and cosmetic products will no longer be formulated using triclosan, phthalates or micro beads.

"Emerging science and public opinion suggest a measured move away from some specific ingredients is prudent," stated Galen Weston, executive chairman and president, Loblaw. "Working with our scientific advisors, we identified ingredients that may have a negative impact on the environment, or on our customers, and are working to remove them."

Some experts have linked triclosan and phthalates to human or environmental health concerns. Triclosan is common in antibacterial soaps and body washes, toothpastes and some cosmetic products; phthalates are a group of chemicals used to carry scent in personal-care products such as soaps, shampoos, hair sprays, and nail polishes, and to make plastics more flexible.

Micro beads are commonly used in skin exfoliants, but can wash down drains, slip through water treatment systems, pass into lakes and oceans, and mimic the look of fish eggs — an attractive meal in the food chain.

"Micro beads create a lifecycle issue for our organization," stated Weston. "We sell skin care with micro beads. We sell fish. And, in an odd twist, our beauty products may ultimately impact our commitment to sustainable seafood."

These three ingredients are being removed as a first step of a broader, ongoing process. Loblaw has worked with scientific advisors Rick Smith and Bruce Lourie since 2014 to help identify areas the company can play a leadership role and focus efforts where they can make the most impact.

"Around the world, scientific evidence is accumulating that these ingredients could be a problem for environmental and human health," added Smith, co-author of two bestselling books on the health effects of pollution and toxic chemicals. "When a leader like Loblaw puts a stake in the ground on an issue like this, it enables real change. This decision to create an ongoing process that reexamines the ingredients within their supply chain, highlights their commitment to protecting the health of consumers and the environment."   
 

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NYX Cosmetics searches for ‘Beauty Vlogger of the Year’

BY Antoinette Alexander

LOS ANGELES — NYX Cosmetics has launched its fourth annual NYX FACE Awards, a multi-national competition that celebrates the online makeup artist and beauty community in search of The Beauty Vlogger of the Year.

Now underway, the competition has named the top 20 semi-finalists who will compete for the chance to win $25,000, consultations with pro makeup artists, a year's supply of NYX Cosmetics and the chance at a budding professional career in makeup artistry.

Inspired by the community of beauty vloggers on YouTube, NYX Cosmetics created the FACE Awards to recognize these up-and-coming beauty stars, help foster their professional career development and unite the online beauty community behind a single annual event.

"NYX is excited to continue offering a platform to celebrate the talents of this wonderful community of dynamic makeup artists and beauty vloggers," stated Scott Friedman, NYX CEO. "I'm consistently impressed by the caliber of submissions we get each year, and look forward to recognizing the Beauty Vlogger of the Year and the other finalists at our live event in August."
Partnering with NYX in its celebration of the beauty vlogger community are FACE Awards sponsors Redken, Target, LuLu*s, GHD Professional Haircare, HTC and Audio Network.

In April, 3,000 video entries were submitted for the FACE Awards and from there a panel of judges selected the 30 semi-finalists. On June 5, a tally of public votes determined the 20 semi-finalists who are moving on to the second video challenge. After the second challenge, the group will be narrowed down to 12 semi-finalists who will perform their third video challenge, and the six receiving the highest amount of votes will advance to the final event. In August, the top six finalists will be flown to Los Angeles to compete in a live show in front of fans, peers, beauty influencers and celebrity judges. Contestants will be judged on their creativity, educational content, artistry and personality. In addition to the Grand Prize winner, the five runner-ups will each receive $10,000.
 

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