CENTER STORE

The Switch expands to retail markets

BY Anna Mcgrath

DARIEN, Conn. The Switch, a sparkling juice, is expanding its market from 4,000 schools nationwide and into the retail sector.

The Switch, which is made of 100% juice, is now available online at Amazon.com, as well as at key retailers including Tops, D’Agostinos, Big Y, Kings and select Whole Foods in the past few months. Such retailers as Wegmans, Price Chopper and Kroger’s eastern divisions are aiming to launch The Swing before the back-to-school rush.

The Switch will also be launching its new lemon-lime flavor.

“The trend towards healthier eating and drinking continues to gain momentum with mainstream consumers. People want a beverage that is healthier than soda, but they don’t want to sacrifice on taste or refreshment. The Switch is ideal because it delivers the great taste and bubbly refreshment people crave, without any of the junk found in traditional soft drinks,” said Maura Mottolese, company president.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Lindt expands premium chocolate portfolio with new raisin and nuts bar

BY Allison Cerra

STRATHAM, N.H. Decadent confectioner Lindt announced the newest addition to its chocolate portfolio, the new Lindt Classic Recipe Raisin & Nuts bar.

The Lindt Master Chocolatiers have perfected a timeless recipe with the addition of the to its premium chocolate collection. The new bar, which combines creamy, smooth milk chocolate with raisins, gently roasted almonds and hazelnuts, is now available at Lindt Chocolate Shops and wholesale locations nationwide.

“The Lindt Classic Raisin & Nuts bar is the perfect balance of the highest-quality premium chocolate, raisins and nuts and provides a delicious taste that all chocolate lovers will enjoy,” said Thomas Linemayr, CEO and president of Lindt USA. “This new creation is chewy, crunchy, chocolate perfection.”

The new 4.4-oz. Classic Recipe Raisin & Nuts bar is now available nationwide at Lindt Chocolate Shops, www.LindtUSA.com, and at retailers nationwide including Target and Walmart. To locate a store nearest you visit www.LindtUSA.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Pepsi Bottling Group completes acquisition of Mass.-based bottler

BY Allison Cerra

SOMERS, N.Y. The Pepsi Bottling Group announced that it has completed its acquisition of Pepsi-Cola Bottlers for the Merrimack Valley, Inc. Financial terms of the transaction were not disclosed.

The Haverhill, Mass.-based company is a Pepsi-Cola franchised bottler serving northeastern Massachusetts.

PBG has now completed four U.S. bottler acquisitions since the beginning of 2008. The company also recently announced plans to acquire Ab-Tex Beverage, Ltd., a Pepsi-Cola and Dr Pepper bottler based in Abilene, Texas. The Ab-Tex transaction is expected to close in the third quarter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?