HEALTH

Swisse Wellness places 15 supplements on Walgreens shelves

BY Michael Johnsen

CHICAGO — Swisse Wellness, one of Australia’s leading multivitamin brands, on Thursday announced availability of 15 of its most popular multivitamins and dietary supplements through Walgreens. 

"We are impressed by Swisse’s growth, commitment to its principles and the research investment in the premium quality of their multivitamins and supplements," stated Robert Tompkins, divisional VP and general merchandise manager for Walgreens.  

Academy Award winner Nicole Kidman is the global face of Swisse Wellness and will be featured in the brand’s U.S. marketing campaign, Swisse noted.

"Our carefully selected premium ingredients and researched formulations are key differentiators for Swisse products. We believe in providing vitamins and supplements that absorb and perform at high levels and are supported by research," stated Radek Sali, CEO of Swisse Wellness. "Our philosophy is to put our consumers first and deliver on our core principles to celebrate life every day." 

The company’s U.S. expansion includes opening an office in Chicago, introducing additional product lines and entering new retail partnerships.  

The new brand lineup hitting VMS shelves include the company’s multivitamins, Men’s Ultivite F1 and Women’s Ultivite F1, Swisse Ultiboost Wild Krill Oil and Ultiboost Co-Enzyme Q10. Swisse U.S. products are made in America, the company noted. 

DSN recently sat down with Sali for some insights into the company’s approach to the U.S. launch. 


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Tums Freshers voted 2013 Product of the Year in the OTC relief category in TNS survey

BY Michael Johnsen

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare North America on Wednesday announced that its Tums Freshers was voted 2013 Product of the Year in the OTC relief category as part of a survey of more than 50,000 people conducted by global research firm TNS.

“We are thrilled to receive this distinguished honor and are dedicated to continuing to help people make the most of important social situations where food is involved,” stated Steve Kinsey, Tums Brand Manager. “Tums Freshers is one of the biggest Tums innovations in 80 years, and works to provide fast heartburn relief and fresh breath anytime, anywhere so you can enjoy the foods you love without the fear of them fighting back.”

Most heartburn sufferers have experienced heartburn and bad breath at the same time. Tums Freshers is 40% smaller than regular Tums and contains calcium carbonate for fast heartburn relief, and provides breath-freshening benefits.


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AdAge: Trojan yellow cab promotion questioned by taxi commission

BY Michael Johnsen

NEW YORK — Church & Dwight’s yellow-cab promotion highlighting its Trojan brand during Condom Awareness Week may have hit a snag, AdAge reported Tuesday. 

According to the report, the New York Taxi and Limousine Commission suggested the promotion was not properly licensed. 

"The current flap — which could be simply due to a miscommunication with the commission — could spell problems for the brand if it isn’t resolved soon," AdAge suggested.

C&D on Tuesday announced that three New York City taxis bearing the Trojan logo would offer complementary rides to New York pedestrians on Thursday and Friday. 

 

 

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