Swisse Wellness names new VP North America
Supplement maker Swisse Wellness recently named Kimberly Weld its vice president, North America. In this role, Weld will oversee all facets of Swisse operations in the United States and Canada. She will be based in San Diego and report to Oliver Horn, Swisse’s managing director.
“It is a great step forward to add such accomplished talent to our U.S. team,” Horn said. “Kimberly’s strong leadership style and extensive experience in the natural product space will be an invaluable asset as we move into the next phase of market growth here in North America.”
Weld brings more than two decades of experience in the vitamin, mineral and herbal supplement sector encompassing product development, regulatory requirements, sales and market expansion to the Swisse Wellness organization.
“Preventive health care has been a lifelong passion of mine,” Weld said. “Swisse’s reputation for producing only the highest quality products that assist in maintaining optimal health and well-being aligns perfectly with my personal values and beliefs. I am thrilled to be joining a like-minded company committed to making millions of people healthier and happier.”
In her most recent role as vice president of PharmaCare U.S., Weld successfully grew the heritage brand Real Health and such international brands as Bioglan Kids Smart and Promensil. She oversaw the relaunch of Sambucol Black Elderberry, making it the fastest-growing brand in its category across the food, drug, mass and value segments, with annual retail sales of more than $24 million and a year-over-year growth rate of 50%.
Weld spent the early part of her career in new product development, where she gleaned an understanding of the market trends, product sourcing and quality manufacturing required for long-term product viability. Subsequent positions expanded her knowledge of the extensive regulatory requirements for production, as well as Dietary Supplement Health and Education Act compliance, with exposure to the differences between the U.S. and other international markets.
Leveraging this expertise, Weld launched numerous nutritional supplements into the U.S. market for various direct-to-consumer, multilevel marketing and multinational CPG firms in her role as vice president of business development for Natural Alternatives International.
Living Essentials re-ups 5-hour Energy MLB sponsorship
Living Essentials on Monday announced the second year of the company’s deal with Major League Baseball, and the introduction of the Extra Strength Cherry flavored 5-hour Energy shot bottle featuring the iconic MLB silhouetted batter. An exciting new element to the program is a sweepstakes where the winner will receive a trip for two to the T-Mobile Home Run Derby and MLB All-Star Game presented by Mastercard.
“We’re excited to offer our fans a sweepstakes to attend these truly special MLB events,” Melissa Skabich, Living Essentials’ communications director, said.
In addition, a 5-hour Energy commercial once again features World Series Champion and American League MVP Jose Altuve. The commercial aired on television and online around Opening Day and will continue throughout the baseball season.
Individuals may enter for a chance to win by submitting a receipt showing the purchase of any variety 5-hour Energy product or without purchase by mail, and may enter up to 50 times.
Living Essentials operates out of Farmington Hills, Mich.
Implus named Official Military Sponsor for the Durham Bulls
Footwear accessories supplier Implus on Monday partnered with the Durham Bulls as the Official Military Sponsor for the 2018 baseball season. The partnership provides free home game tickets for active duty military for Durham Bulls regular season games at Durham Bulls Athletic Park.
“[Our company] is proud to continue bringing our country’s heroes and their families together,” Todd Vore, president Implus, said. “The Durham Bulls have been a great local partner, along with producing some great baseball. We are happy to thank the brave women and men for their service, and hope they enjoy this season.”
The free admission program has been sponsored by the foot device manufacturer, which operates out of Durham, N.C., since 2011.
In addition to free home game admission tickets, the company will also sponsor the Salute Our Troops PA announcement at select games, recognizing and thanking each military branch for their sacrifices and service. Having veterans and those who have served in the military be a part of the Implus workforce coupled with some of the largest military bases in their communities, the military sponsorship has been important to Implus for years.