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Swiffer paints cleaning products aisle red

BY Allison Cerra

MINNEAPOLIS — Procter & Gamble’s Swiffer products are turning red for Valentine’s Day with new limited-edition packaging.

From Feb. 6 to March 16, shoppers at Target will find that Swiffer products — including Swiffer WetJet, Swiffer sweeper starter kit and Swiffer Dusters extender — will be adorned with red packaging. Red also will appear on displays in stores to help Target shoppers find the perfect Swiffer products to suit their floors.

In addition to the limited-edition red Swiffer products and in-store displays, consumers also will find a holiday newspaper insert on Feb. 6 featuring a special Valentine’s Day message from their floors, Swiffer said.

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Minute Maid Pulpy gains $1 billion in retail sales

BY Allison Cerra

ATLANTA — A Minute Maid product has achieved $1 billion in sales worldwide.

Coca-Cola, which owns the Minute Maid brand, reported that Minute Maid Pulpy marked the first Coca-Cola brand that was launched in an emerging market — the drink was launched nationally in China in 2005 — to reach the billion-dollar mark.

Last year, Minute Maid Pulpy was introduced in Algeria, Malaysia, Singapore and Vietnam, followed by rollouts in Mexico and Kazakhstan.

“The addition of Minute Maid Pulpy to our expanding list of billion-dollar brands is a historic milestone for the company and an affirmation of our commitment to the juice business,” said Joseph Tripodi, chief marketing and commercial leadership officer at Coca-Cola. “The rapid scalability of the Pulpy brand in developing markets is critical to the continued growth of the global juice business of The Coca-Cola Co."

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Flavor equation

BY Barbara White-Sax

HACKETTSTOWN, N.J. — Mars Chocolate North America has added a new product to the Snickers portfolio. Snickers Peanut Butter Squared adds peanut butter to the classic Snickers combination of peanuts, caramel, nougat and milk chocolate. The candy is the top-testing new bar launch for Mars in the last three years.


Each 1.78-oz. single pack includes two square-shaped bars and carries a suggested retail price of 89 cents. The bars also are available in fun-size bags in two sizes: 11.5 oz. and 21.5 oz.


Mars is supporting the launch 
with a consumer promotion program; print, TV, online and in-store advertising; and a national public relations campaign.

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