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Swiffer, Anthony Anderson shed light on evolving roles within the home

BY Ryan Chavis

CINCINNATI — P&G’s Swiffer brand is partnering with actor Anthony Anderson from the television show “Black-ish” to help clear up the misconception that dad’s don’t get involved doing chores around the house. The brand, with help from Anderson as a creative advisor, unveiled its #SwifferDad video which presents a modern perspective on the changing roles within the home, as told from the perspective of reals fathers and their kids. 

“As a working dad and husband myself – and one who cleans floors and drives the carpool – this is a story I can relate to and am excited to help tell,” Anderson said. “We cook! We clean! We do house work! What I love about the #SwifferDad campaign is that it’s about celebrating the hands-on role that most of us play – it portrays who we really are as modern dads. And the best part is that this shift to shared responsibility for chores is having a positive effect on our kids.”

According to Swiffer’s “cleaning index,” Americans say that dads today help with chores nearly two times more than their dads did growing up. Additionally, half of dads do the majority of the chores in their household, with 98% of dads reporting that a clean home makes them happy.

“With this docu-video, we’re acknowledging the democratization of cleaning and the many dads who take a hands-on role in the home, alongside their partner,” said Kevin Wenzel, associate brand director at Procter & Gamble. “We know that dads do clean! It’s great to work with Anthony to help celebrate dads and the extra moments they can enjoy with their family because cleanup is covered quickly and effectively with products like our Swiffer WetJet, a true dad favorite in the cleaning arsenal.”

Anderson and Swiffer interviewed four dad social influencers and their kids who best represent the changing roles of fathers today: Beau Coffron (Lunchbox Dad), Patrick Carrie (Getting Rad with Dad), Mike Johnson (Playground Dad), and Doyin Richards (Daddy Doin’ Work).

To help with word of mouth, the brand, Anderson and the four #SwifferDad ambassadors are encouraging to people to watch and share the video, which is currently available on Swiffer’s YouTube channel along with some behind the scenes footage of Anderson on set. 

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MedExpress to join Optum’s clinical service offerings to enhance care

BY Antoinette Alexander

WAKEFIELD, Mass. and MORGANTOWN, W. Va. — United Health Group’s Optum has announced it is joining with MedExpress, a provider of walk-in care.

Terms of the acquisition agreement were not disclosed.

MedExpress currently operates 141 full-service neighborhood medical centers in 11 states, and plans to accelerate its expansion by opening 25 to 30 additional centers in 2015 in both existing and new states.

“Partnering with a health services innovator like Optum will help MedExpress further realize our focus on improving the health of the communities we serve,” stated Frank Alderman, CEO of MedExpress. “Optum shares our commitment to ensuring people can get the care they need, when and where they need it. Optum is a leader in supporting local physicians in providing their best patient care.”

MedExpress services extend beyond typical urgent care clinic offerings to a variety of patient services, including wellness and prevention, prescriptions, blood work, imaging and lab services, as well as workers’ compensation and occupational medical services that also help employers serve the health needs of their employees.

The combination will create opportunities to integrate Optum care management and clinical programs with MedExpress’ services, simplifying patient access to health resources and treatment options in their community.
 

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New evaluation program to weave clinics into network of patient-centered care

BY Antoinette Alexander

WASHINGTON — The National Committee for Quality Assurance announced on Wednesday the launch of its newest evaluation program, Patient-Centered Connected Care Recognition. The program responds to the growing number of choices available to consumers selecting care beyond a traditional primary care physician, such as retail-based health clinics.

Patient-Centered Connected Care recognizes ambulatory care providers that communicate and connect with primary care providers as they deliver care to shared patients. As more Americans receive care in nontraditional settings — retail-based clinics, urgent care centers, onsite employee health and school-based clinics — coordination of care can suffer, according to the NCQA.

Payers and states are increasingly rewarding practitioners who provide improved patient care and cost savings. The patient-centered medical home model of care — one in which care is centrally coordinated and tracked by one primary care provider — has become the standard by which primary care can achieve better patient care and lower costs.

The Patient-Centered Connected Care Recognition Program aligns with that model. It creates a roadmap for how sites delivering intermittent or outpatient treatment — but do not act as a primary care provider for a majority of its patients — can fit into the medical home neighborhood. Sites that demonstrate they follow NCQA Patient-Centered Connected Care standards are positioned to earn an NCQA seal.

“I commend organizations who adopt this model,” stated NCQA president Margaret O’Kane. “Patient-Centered Connected Care Recognition is a giant leap to reform health care delivery because it includes ambulatory care settings as well as other medical providers outside of primary and specialty care in the connected and coordinated care community.”

Program Requirements

Sites that meet the following standards can earn the NCQA seal —

  • Connecting With Primary Care: The site connects with and shares information with primary care providers.
  • Identifying Patient Needs: The site directs patients to appropriate providers, when necessary.
  • Patient Care and Support: The site uses evidence-based decision support in care delivery, collaborates with patients to make care decisions and delivers culturally and linguistically appropriate services.
  • System Capabilities: The site uses electronic systems to collect data and execute tasks.
  • Measure and Improve Performance: The site systematically monitors performance and carries out activities to improve clinical outcomes and patient experience.
     

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