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Sweet Habit ice cream launches in four varieties

BY Gisselle Gaitan

The latest innovation from Foundry Foods, which is an incubator for innovation supported by Nestlé USA, has launched a new offering of low fat ice cream. Sweet Habit, an Oakland, Calif.-based brand, packages its ice cream offerings in quarts that contain two pints per container, 70-to-80 calories, 5 g of protein per half cup serving and quality ingredients.

“We know that consumers are looking for choices when it comes to what they eat,” Kerry Hopkins, brand manager for Sweet Habit, said. “First and foremost, we wanted to create a delicious ice cream with nutritional consumers would love, but we also saw a gap when it came to the existing options in the market — accessibility. Sweet Habit offers the calorie counts you love, with more servings per container, and at a price you can get behind. It truly is a treat you can afford to indulge in!”

Sweet Habit’s four flavor options include:

  • What the Caramel that features low-fat caramel ice cream and a caramel swirl;
  • Mint My Cookies that contain low-fat mint ice cream and chocolate cookies;
  • PB and Fudge that has low-fat peanut butter ice cream swirled with fudge sauce; and
  • Cinnamon Bunned that features low-fat cinnamon ice cream with icing mixed in.

The ice cream is currently available at Kroger locations for the suggested retail price of $5.99 and will be expanding to other grocery stores in the near future. Further product information can be found on Sweet Habit’s website and social media channels.

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Extra intros chewable mints

BY Gisselle Gaitan

Best known for its array of gum products, Extra is expanding beyond that niche into the world of mints. The Hackettstown, N.J.-based company has announced the launch of Extra chewy mints.

Each mint contains the flavor and refreshing power of the brand’s signature gum, along with a thin crispy outer shell and chewy core. The product will come in two of the Mars-owned company’s best-selling flavors — peppermint and polar ice.

“Mars Wrigley Confectionery has a successful history in mints, with beloved brands like Altoids and Life Savers already in our portfolio. With new Extra chewy mints, we’ll be able to have a larger presence in the category and invite everyone to enjoy Extra in a gum or a mint form,” Steve Johnson, vice president of gum & mints at Mars Wrigley Confectionery U.S., said.

The launch of Extra’s chewy mints will be supposed by a national print and advertising campaign titled “Instant Connections,” which will show two people sharing a mint that sparks an instant connection.

“The Extra Brand is all about how sharing something small — like a stick of gum — can create a meaningful connection,” Johnson said. “With Extra chewy mints, we hope to bring even more people together when sharing something as simple and delicious as a mint.”

Extra’s chewy mints are available nationwide and come in 1.5-oz. plastic packs and 7.5-oz. stand-up bags. Further information can be found on the brand’s website and social media accounts.

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Breyers debuts mini versions of delights ice cream line

BY Gisselle Gaitan

Breyers is introducing a new offering of its popular delights ice cream line, delights minis. The 4-oz. cups contain 70-to-80 calories, 5 g of protein, and are crafted with such ingredients as fresh cream, naturally sourced flavors and all-American dairy.

“We know consumers are looking for simple, delicious snacks,” Pete Harbour, marketing director of Breyers, said. “Breyers delights minis provide convenience with benefits like protein and reduced calories for ice cream fans. With Breyers delights, we’ve made it easier than ever to open up, scoop down to the bottom and indulge without all the guilt.”

The delights minis will be available in two flavors:

  • Vanilla cupcake that contains low-fat vanilla ice cream made with cupcake batter, sprinkles, 5 g of protein and 80 calories per cup; and
  • Creamy chocolate that features chocolate ice cream made with real cocoa, 5 g of protein and 70 calories per cup.

Breyers’ delights minis will come in a four-count pack that will retail for the suggested prices of $4.49 to $5.79. Further product information can be found on the company’s website or social media accounts.

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