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Swanson boosts stock, broth portfolio

BY Allison Cerra

CAMDEN, N.J. — Swanson has rolled out Flavor Boost concentrated broths and unsalted cooking stocks.

The new broth concentrates and stocks represent five of the nearly three dozen new products Swanson’s parent company, Campbell Soup Co., is introducing this fall.

Swanson Flavor Boost has a suggested retail price of $3.99 for eight concentrated liquid broth packets. Swanson unsalted cooking stocks have a suggested retail price of $3.15 for a 26-oz. resealable aseptic carton.

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Minute Maid amps up beverage offering with new line

BY Allison Cerra

HOUSTON — Minute Maid is shaking up the juice aisle with a new line of products that includes 100% orange juices and a light orange juice beverage.

Minute Maid Pure Squeezed includes no pulp 100% orange juice, no pulp 100% orange juice with calcium and vitamin D, some pulp 100% orange juice and light orange juice beverage with calcium and vitamin D.

In honor of the launch, Minute Maid has tapped "Modern Family" star Ty Burrell to appear in the Minute Maid Pure Squeezed advertising campaign, which will include a series of TV spots that will premiere on ABC, Fox, TBS and Bravo.

Minute Maid Pure Squeezed is available at supermarkets and mass merchandisers nationwide.

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Arnold Palmer Hard makes market debut

BY Allison Cerra

CHICAGO — A drink made popular by a famous golfer now is available as a malt beverage.

Hornell Brewing Co., the parent company of AriZona Beverages, said it has launched Arnold Palmer Hard, a half-tea and half-lemonade drink that contains 5% alcohol by volume. The noncarbonated beverage is made with AriZona brand iced tea and lemonade and is packaged in a 24-oz. can.

Arnold Palmer Hard currently is available in Arizona, Hawaii, Illinois, Indiana, Kentucky, Massachusetts, Michigan, Nevada, New Mexico, New York, North Dakota, Ohio, Oregon and Pennsylvania and will continue to roll out nationally.

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