BEAUTY CARE

Surya Brasil introduces organic hand sanitizer

BY Antoinette Alexander

NEW YORK Surya Brasil, a maker of organic and natural cosmetics, has introduced its new organic Moisturizing Hand Sanitizer.

The formula is made with plant ingredients from Brazil including aloe for its soothing and healing properties; Jua, a cleansing and refreshing fruit; and Acai, a moisturizer and antioxidant rich protein, omega-9 fatty acid and vitamin E.

The Moisturizing Hand Sanitizer is certified organic through Eco Cert and is cruelty-free. It promises to kill 99.99 percent of germs on hands and no rinsing is required. It does not contain mineral oil, parabens, petrochemicals, carbomer, synthetic fragrance or artificial coloring.

The pocket size tube has a suggested retail price of $4.99. The desktop bottle has a suggested retail price of $14.99. Twelve tube displays are available for merchandising in stores.

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Beiersdorf uses StoreBoard Media for CVS Nivea product launch

BY Antoinette Alexander

NEW YORK StoreBoard Media, which places indoor billboards within more than 13,000 retail pharmacy stores nationwide, has announced that its indoor billboards are being utilized by Beiersdorf AG to deliver branding message in support of a new product launch for Nivea Sun-Kissed Firming Moisturizer.

Beiersdorf’s StoreBoard campaign is featured on the 5-foot-tall security pedestals at the entrances to 6,300 CVS stores nationwide. The effort will generate a half billion impressions among consumers who will spend more than $4 billion at CVS during the four week advertising cycle, according to Douglas Leeds, chief executive of StoreBoard Media.

StoreBoard Media has the rights to place indoor billboards on the security pedestals that are at the entrance to more than 13,000 pharmacy retailers stores nationwide, including CVS, Walgreens, Duane Reade, Longs Drug Store, Jewel-Osco and USA Drug, generating more than a billion monthly gross impressions. StoreBoard advertising panels occupy approximately 85 square feet within each store.

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Gillette, MLB present Rookie of the Month award

BY Antoinette Alexander

BOSTON Procter & Gamble’s Gillette brand is partnering with Major League Baseball to present the MLB Rookie of the Month Award to the American League and National League top-performing rookie each month.

Baseball fans will have a voice in selecting the Rookie of the Month winners by voting online at www.mlb.com/gillette each month. Nominees are selected from all eligible players by pre-determined on-field statistical criteria. The online fan vote will represent 20 percent of the overall vote with the remaining votes coming from a team of baseball writers and Club broadcasters.

Once voting is concluded, Gillette, Major League Baseball and MLB Advanced Media will announce the winning rookie and will congratulate the winners online. Gillette will also present the award winners with a MLB Rookie of the Month trophy following the announcement and will make a donation to a charitable organization in the award recipient’s name.

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