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Survey: Three-in-four shoppers use mobile in-store

BY Dan Berthiaume

ATLANTA — Purchases in brick-and-mortar stores still accounted for more than 94% of all retail sales in the United States last year, totaling $4.4 trillion. But according to the new “Reality of Retail” report from retail marketing firm InReality, consumers are shifting their in-store shopping habits.
 
For example, 75% of surveyed shoppers use mobile devices in-store, with 25% making mobile in-store purchases. Perhaps reflecting this increased reliance on mobile technology to support store activities, only 12% of shoppers feel the in-store sales associate is an important touch point in a purchase decision.
 
However, consumers are still regularly performing old-fashioned in-store research. Fifty-three percent of shoppers surveyed prefer to research products in-store. Surprisingly, 57% of shoppers surveyed in the “digital native” 18-to-24-year-old group prefer to research in-store.
 
Other findings include:
 
• 56% of shoppers still think advertising is important to their purchase decision in-store.
 
• 46% of shoppers who use loyalty programs consider them to be important in their decision to purchase.
 
• 71% of shoppers who use loyalty programs still use their mobile for price comparisons.
 
The Reality of Retail Survey was conducted in December 2014 and collected a total of 1,361 survey responses across 11 retail categories.

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NACDS to present glimpse of the future with ‘Vision 2026’ at Total Store Expo

BY Antoinette Alexander

 

2014 NACDS Total Store Expo. Photo courtesy of NACDSmedia.

 

ARLINGTON, Va. — It’s back! Following a successful launch in 2014, the National Association of Chain Drug Stores has announced its partnership with four technology companies to present Vision 2026 at the 2015 NACDS Total Store Expo to be held in August. This feature will again offer attendees a glimpse of “what comes next” in the industry through technology platforms, displays and interactive experiences.

The 2015 NACDS Total Store Expo will be held Aug. 22 to 25 in Denver.

This year, NACDS will once again partner with global retail merchandising and technology thought leader Kantar Retail on Vision 2026. Also partnering with NACDS and Kantar Retail is global software technology company IBM Watson, interactive display technology company Provision Interactive Technologies and automated robotics technology company, Grabit.

“As the retail and healthcare landscapes continue to evolve, we’re at an important juncture in how technology can play an integral role in bringing them together for the benefit of the consumer,” said NACDS president and CEO Steve Anderson. “The technologies presented by Kantar Retail, IBM Watson, Proactive Interactive Strategies and Grabit will certainly showcase what the future of retail and healthcare may look like in the next decade at this year’s NACDS Total Store Expo,” said Anderson.  

This year’s Vision 2026 experience will again be located at the entrance to the exhibit floor of the NACDS Total Store Expo at the Colorado Convention Center. Through a variety of interactive exhibits, the feature will focus on four primary areas.

The Changing Diagnostic Landscape – The role of the retail store in primary care, rehabilitation, diagnosis and treatment.

Kantar will present a perspective on what the overall industry landscape may look like in 10 years, with a particular eye on an “outcome-centered” healthcare payment system. IBM Watson will also demonstrate its capabilities in visualizing the “primary care store” of the future.  

The Changing Healthy Living Landscape – The role of the retail store as a healthcare advisor to shoppers looking to stay healthy or get healthier. 

Companies will demonstrate the impact that wearables and other portable communication devices will have on the future of health management, and how consumers will interact with these devices.

The Changing Store Environment – Revolutionizing a consumer’s ability to personalize communication and make retail display markedly more interactive. 

Prototypes of a vision for the store of the future will feature personalized display and content vehicles, as well as the analytics to validate their effectiveness as brand building platforms. Provision Interactive Technologies will showcase its 2D and 3D capabilities with interactive Savings Center Kiosks demonstrating how consumers can access product information and cost-savings promotions, rewards and coupons.  

The Changing Economic/Logistics Engine – How the operating and logistics model of the future will allow the personalized, healthy retail environment to function as efficiently as possible. 

Kantar Retail will present its 3D virtual prototype renderings of store environments to demonstrate what the future of the virtual retail environment may look like in 10 years. Grabit will demonstrate its new electroadhesion technology, which is poised to revolutionize manufacturing and warehouse automation.
 

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Open Farm first pet food in U.S. to have Certified Humane label

BY Ryan Chavis

HERNDON, Va. — Open Farm, a Canadian-based pet food company, will be the first producer of Certified Humane Raised and Handled dry dog food in the United States. Humane Farm Animal Care, a nonprofit certification organization that aims to improve the lives of farm animals in food production, made the announcement on Wednesday. 
 
Under the Certified Humane label, Open Farm will use only meat and poultry product in pets foods that come from Certified Humane farms and ranches, HFAC said. Additionally, animals on such farms and ranches are raised where they can roam freely in their environments. The animals must also be reared without antibiotics or growth hormones and can’t be fed animal by-products.
 
"As an animal lover and ethical eater, it was very important that Open Farm work only with farmers who respect the animals under their care, raising them in accordance with strict ethical and humane standards," said Jacqueline Prehogan, president of Open Farm. "The Certified Humane stamp gives pet parents a high level of comfort in knowing where their pet's food comes from and, for the first time, having the choice to buy humane pet food."
 
Pet owners can find stores close to them that carry Open Farm using a free mobile app from Certified Humane or by visiting Certified Humane’s “where to shop” page

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