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Survey shows Americans want to see natural, organic claims on food product labels

BY Allison Cerra

KNOXVILLE, Tenn. — It seems that some Americans look for such claims as "natural," "organic" and "grown in the USA" on food labels.

According to the annual Eco Pulse survey conducted by the Shelton Group — an advertising and research firm that focuses on marketing green products to U.S. shoppers — among 1,013 Americans that were asked what the best description to read on a food label:

  • 25% of consumers said they preferred to see "100 percent natural" or "all natural;"

  • 24% said they sought out "USDA certified organic" or "100% organic;" and

  • 17% preferred "Grown in the USA."

 

While most desire greener products, however, many mainstream consumers are frustrated if manufacturers charge more for them — 71% of those surveyed said green products usually or always cost more.

"Most Americans will try a greener product if it is comparably priced and offered by a known brand," Shelton Group president Suzanne Shelton said. "But if helping the planet is the only benefit, most consumers aren’t willing to pay the extra cost. In this economy, consumers prefer a greener wallet over a greener planet."

Furthermore, Shelton also noted the "Grown in the USA" preference may underscore the fact that Americans increasingly are concerned about food and water contamination and also support family farms and local sourcing, which has become a mainstream trend. Additionally, shoppers may opt to buy "Grown in the USA" items to support the struggling economy, Shelton noted.

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Little Hug Fruit Barrels embraces new flavors, packaging

BY Allison Cerra

PITTSBURGH — American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

The drinks now tout just 10 calories and have been fortified with vitamins B and E. Additionally, Little Hug Fruit Barrels’ packaging has been updated to feature bright colors and a new brand logo.

In addition to new and improved formulas, there also is a new kiwi strawberry flavor in the original variety pack, which includes blue raspberry, fruit punch and grape drinks. What’s more, the company also carries a tropical variety pack, which includes lemonade, tropical punch, fruit punch and orange, to appeal to the growing Hispanic population, ABC said.

"We at ABC wanted to announce to moms and kids that Little Hug Fruit Barrels are now a better fruit drink option for kids than ever," ABC VP marketing Tim Barr said. "Our two building blocks for our revitalization were the Little Hug brand’s thirst-quenching great taste and the unique barrel shape."

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Fiber One unveils 80-calorie cereal

BY Allison Cerra

MINNEAPOLIS — Fiber One is adding a breakfast choice to its lineup of products.

New Fiber One 80 Calories cereal is a honey-flavored cereal that provides 10 g of fiber per serving, in addition to calcium, iron, B vitamins, folic acid and zinc, according to the company.

“When people are trying to lose weight, they often struggle to find diet-friendly foods that still taste good and fill them up,” Fiber One marketing manager Liz Mascolo said. “The new Fiber One 80 Calories cereal delivers on those dieting necessities — so much so that we expect dieters will be excited to share it with friends.”

Fiber One 80 Calories cereal is available in grocers’ cereal aisles nationwide for a suggested retail price of $4.49.

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