Survey: Self-gifting a burgeoning trend, especially among men
SARATOGA, Calif. — Men have become significant players participating in a self-gifting trend, according to a survey released Wednesday by Roku. When it comes to self-gifting, men are most likely to hide their gift (43% more likely than women), claim it’s from someone else (150% more likely) or even create an imaginary friend (118% more likely) rather than own up to the purchase, according to the survey conducted by Omnipulse on behalf of Roku.
The National Retail Federation estimates that more than 50% of holiday shoppers plan to spend an average of nearly $130 on “self gifts."
Midwesterners lead the charge of self-gifting with 47% planning to self-gift vs. only 40% of those in the Northeast. Midwesterners are also 85% more likely to hide their self gift than Northeasterners.
Self-gifters are even wrapping their gifts and waiting till the holidays to open those gifts. As many as 25% of Southerners choose to wait until the actual holiday to open their self gift vs. just 16% of Northeasterners. To further add to that holiday spirit, Southerners are 40% more likely to wrap their self gift than the more practical residents of the Northeast.
Rite Aid celebrates launch of Eddie Funkhouser cosmetics line with red carpet event
NEW YORK — During a red carpet celebration Tuesday evening at its newly remodeled Wellness store in New York’s West Village neighborhood, Rite Aid unveiled and celebrated the exclusive launch of the Eddie Funkhouser beauty line at select Beauty Vision stores.
Funkhouser, a makeup artist and product development expert, was on hand to greet guests and provide makeovers. Funkhouser developed his eponymous cosmetic line, which is comprised of products for eyes and face, in an effort to blur the conventional lines drawn between mass and prestige.
Key highlights of the line include the soft-focus effect Luxlight collection and beauty bag must-have items like Quattro Variable Length Mascara, Luxlight Illuminator and Micromineral Foundation Powder.
To date, the collection is available in 10 Rite Aid locations. Prices range from about $8.49 to $15.
The store is one of several in the chain of nearly 4,600 stores to test a newly revamped beauty section called Beauty Vision, which features a new look and feel and a wider range of products. Meanwhile, special store attendants called Beauty Vision advisers provide customers with information and advice on cosmetic products.
Brut develops two new fragrances
NEW YORK — Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.
The new scents of anti-perspirant/deodorant — Blue Wave and Black Ice — were unveiled during a New York City press event Tuesday evening.
Blue Wave has spicy undertones blended with citrus and hesperidic top notes. Meanwhile, Black Ice features hints of amber mixed with aromatic top notes.
The new products, which also have revamped packaging for a more modern look and feel, feature a triple-action formula to protect against wetness and odor and it promises to leave no visible residue.
The new fragrances will launch in January and will retail for between $2.79 and $3.49.