Survey: Sales of frequently purchased items boost consumer loyalty at retail
NEW YORK — A majority of Americans repeatedly buy products that retailers have on promotion and many also say they would return to a brick-and-mortar store when alerted to upcoming sales of previously purchased items, according to a new survey by Synqera, a retail technology startup that develops big data-driven technologies to bring personalized online shopping experience to physical retail stores.
“We know there’s an appetite for customer engagement and retention through clear communication of promotions and sales both prior to the visit and throughout the in-store experience,” stated Filipp Shubin, COO of Synqera. “Consumers are still immersed in the brand experience while at the checkout desk and are ready to receive more information that’s relevant to them.”
The survey, which was conducted Oct. 7 to 10, 2013 via Instant.ly among 1,018 online respondents aged 18 to 70, found that nearly 90% of Americans repeatedly buy products retailers have on promotion. Within the survey, 85% of respondents said they would return to brick-and-mortar stores when alerted to upcoming sales of previously purchased items.
While 92% of U.S. consumers use some kind of shopping list (68% specifically use or bring a paper list) to stay organized, most Americans frequently make unplanned purchases, and half describe themselves as impulsive shoppers, the survey found. With lines blurring between physical retail and e-commerce, especially during value-driven shopping on Black Friday and Cyber Monday, engaging consumers with actionable information at the right times to suit their purchase patterns is critical to combating showrooming, Synqera stated.
Other findings from the survey:
- 96% of adults like to receive some sort of information from stores they frequent;
- More than 4-out-of-5 Americans are more likely to return to a retailer if they were made aware of upcoming sales on products they previously purchased;
- Impulsive shoppers are most impacted by discounts when making unplanned purchases;
- Nearly half are influenced by in-store ads; Most shoppers prefer to be made aware of relevant information through email or traditional mail;
- Nearly half like to be made aware at the store entrance; 80% of Americans are interested in seeing/doing something while waiting to pay for their purchases;
- Most would be interested in seeing coupons/in-store specials;
- Nearly one-third would be interested in relevant partner/retailer promotions;
- 85% of Americans believe that their grocery shopping experience could be better;
- Nearly 2-out-of-5 believe grocery stores would benefit from new item suggestions that are in their price range; and
- Nearly one-third would enjoy self-help kiosks where loyalty program accounts could be accessed.
Vaccination against pertussis for adolescents may lead to fewer infant hospitalizations, study finds
CINCINNATI — Vaccination of adolescents against whooping cough appears to result in fewer hospitalizations, according to a new study.
The study, conducted by researchers at the Cincinnati Children’s Hospital Medical Center and the University of Michigan and published in the journal Pediatrics, found that hospitalizations for whooping cough, also known as pertussis, were lower than would be expected if they had not been inoculated.
"We know infants get pertussis from family members, including older siblings," lead study author and pediatrician Katherine Auger of Cincinnati Children’s said. "While it is encouraging to find a modest reduction in infant hospitalizations after the vaccination of adolescents began, there were still more than 1,000 infants hospitalized for pertussis in 2011."
The study was started after the Centers for Disease Control and Prevention began recommending in 2006 that all adolescents be vaccinated against pertussis; the CDC also began recommending vaccinations for pregnant women last year. The researchers used data from the U.S. Agency for Healthcare Research and Quality’s Nationwide Inpatient Sample database from 2000 to 2005 to predict hospitalization rates in the absence of the CDC’s recommendation. They then examined data from 2008-2011, finding that hospitalization rates for infants were lower in three of those years. For example, without adolescent vaccinations, the 2011 hospitalization rate would be 12 per 10,000 infants, but the actual rate for that year was 3.27 per 10,000.
CNBC’s Cramer still says ‘boo-yah’ for Rite Aid
NEW YORK — Jim Cramer, host of CNBC’s "Mad Money," is still bullish on Rite Aid.
In a segment of "Mad Money Lightning Round" Monday evening, Cramer said of Rite Aid’s stock, "I want you to stick with it. They’re making a big comeback."
Indeed, the Camp Hill, Pa.-based retail pharmacy chain’s stock has been shooting up lately, trading at about $5.26 per share at midday Wednesday after opening at $5.20.