HEALTH

Survey: Many Americans look to be prepared for an emergency

BY Michael Johnsen

WASHINGTON A new Red Cross survey released Wednesday found that 68% of Americans have been involved in some kind of summer emergency, ranging from insect bites, heat stroke and broken bones to more life-threatening situations.

Americans plan to be very active this summer, as the survey found that more than 40% will go hiking or camping and almost 75% will go swimming. While people expect to be active, the Red Cross found that many were not confident they knew what to do in an emergency – less than two-thirds felt confident helping a heat stroke victim and fewer than half could help someone with an allergic reaction to an insect or snake bite.

The survey found that nearly 90% of Americans said they want to be prepared for an emergency, but they don’t know where to start or what to do.

“With so many people outdoors camping, hiking and swimming, it’s important that someone in every household get trained in CPR and first aid skills,” stated Connie Harvey, health and safety expert for the American Red Cross “Learning these lifesaving skills is easier and more convenient than you might think, and Red Cross training can help people prevent and respond to life’s emergencies – big or small.”

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Barba takes on VP finance and accounting role at Matrixx

BY Michael Johnsen

SCOTTSDALE, Ariz. Matrixx Initiatives on Wednesday named William Barba VP finance and accounting and treasurer effective May 6.

Barba served as the company’s treasurer and director of planning since July 2007. He joined the company in February 2004 in a finance and investor relations role.

Prior to joining Matrixx, Barba held a variety of financial management positions with Mesa Air Group, Honeywell Intellectual Properties, Avnet and MicroAge.

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NAD recommends InflameAway Celadrin ad claims be discontinued

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Wednesday recommended that Imagenetix discontinue certain advertising claims made for the dietary supplement InflameAway Celadrin following a challenge by Schiff Nutrition Group. InflameAway executives countered that they did not agree with the decision, but agreed to abide by NAD’s suggestions.

Imagenetix, at the outset of the NAD review, informed the bureau that the company had been revising its marketing campaign prior to the NAD challenge and had discontinued all of its comparative claims versus glucosamine/chondroitin (and other joint health products), as well as its claim that Celadrin has been “proven to work.”

NAD advised Imagenetix to also discontinue the claim that Celadrin is “clinically tested and shown to be effective for improving joint comfort” as the evidence in the record was inconsistent and insufficient to support a claim that either Celadrin, or its active ingredient, cetylated fatty acid, had been proven effective through clinical trial.

Further, NAD noted, while the patent on the ingredient is evidence of its novelty, the patent alone cannot support a “clinically shown” claim. NAD recommended that the advertiser discontinue the claim.

NAD also found that the claim that “patented InflameAway Celadrin is a medical breakthrough,” was not supported by the research on Celadrin or by the patent on the key ingredient in Celadrin and recommended that it be discontinued.

InflameAway, in its advertiser’s statement, said it is “extremely disappointed that the unrebutted opinions of two highly qualified scientific experts have been rejected in favor of the non-scientific judgment made by NAD counsel.”

However, in the spirit of cooperation, the company said it “has and will continue to voluntarily discontinue the use of all NAD challenged claims in its national advertising.”

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