Survey: Majority of app users don’t want to be tracked or receive push notifications while shopping
CHICAGO — According to a survey released Wednesday by Retale, a location-based shopping platform aggregating weekly circulars from more than 60 top-line retailers for mobile and digital devices, 71% of mobile app users say they don’t like the idea of being tracked into a store via their smartphones, and 56% say they are not interested in receiving push notifications while shopping.
"For retailers looking to maximize traffic and sales, understanding consumer motives and desires is the best way to improve the shopping experience," said Retale president Patrice Dermody. "And that could mean helping consumers better understand the benefits of these technologies in order to break down the barriers to widespread adoption."
The survey asked more than 3,000 iOS and Android users about their mobile shopping experiences, usage and overall awareness. And despite the growing list of mobile technologies ranging from Apple iBeacon, that send in-store push notifications to nearby smartphone users, to mobile payment and such shopping coupon options as Google Wallet, consumer adoption has been slowed by lack of awareness and understanding, according to survey results.
As many as 3-in-4 of survey respondents were unaware that iBeacon exists, while only 11% of Android users claim to use Google Wallet, and just 23% of iOS users have tried Passbook for coupon shopping offers.
"Just like with any new technology, it often takes time for consumers to adapt and change their buying behaviors," Dermody said.
Other Retale study key findings include:
- iOS users are more receptive to in-store push notifications;
- Only 29% of mobile app users are not concerned with being monitored;
- 56% of mobile shoppers don’t know near-field communications is a contactless payment system used for mobile payments, and the 38% who are familiar with the technology choose not to use it. Only 5% to 6% say they regularly use NFC to pay retailers;
- iOS users are nearly split in favor for and against push notifications; and
- The majority of Android users say they don’t want notifications sent to their mobile while shopping.
Yankee Candle hosts a garden party
SOUTH DEERFIELD, Mass. — The Yankee Candle Co. announced the launch of Dream Garden, a limited-edition collection of garden fragrances. The line was inspired by the garden parties and consists of three fragrances: Garden Time, Blue Lavender and Sweet Pink.
Garden Time evokes the scent of fresh garden herbs; Blue Lavender mimics the scent of fresh lavender sprigs; and Sweet Pink contains a blend of sweet floral nectars.
"As Mother’s Day approaches, customers are looking for a fresh idea to give the gift of spring," said Hope Margala Klein, EVP brand, design and innovation for the Yankee Candle Co. "Our new Dream Garden collection is the perfect way to show mom how much you care and help her create a blissful escape."
The Dream Garden Collection is available in the classic tumblr form and also comes in a ceramic decorative crock candle. The collection is available now through June at Yankee Candle retail stores, YankeeCandle.com and select specialty retailers and gift shops.
Kroger opens Energy Star store No. 500
CINCINNATI — Kroger on Wednesday announced that its Fry’s Marketplace in Phoenix is the company’s 500th location to earn the Energy Star designation from the U.S. Environmental Protection Agency and U.S. Department of Energy.
"Kroger is a shining example that improving the energy efficiency of our nation’s buildings is not only good for business, it’s critical to protecting the climate," stated Jean Lupinacci, chief of EPA’s Energy Star Commercial and Industrial Branch. "By addressing energy efficiency from design through operation, Kroger is leading the way for others and demonstrating that a lifecycle approach is the most effective way to ensure lasting energy savings."
Commercial buildings that earn the Energy Star label rate in the top 25% of facilities in the nation for energy efficiency and performance.
"This accomplishment is very exciting for our company and our associates, because it demonstrates our commitment to energy reduction," stated Keith Oliver, Kroger’s VP facility engineering. "Energy management remains a vital part of our sustainability work, and we are proud to partner with Energy Star to improve today to protect tomorrow."
Kroger utilizes a variety of practices to increase energy efficiency, employing technology such as LED lights, skylights and control systems – as well as engaging store associates in energy savings initiatives. The company has reduced its average grocery store electricity usage by more than 34.3% since the year 2000, saving enough electricity to power every single-family home in Charlotte, N.C. for one year.