BEAUTY CARE

Survey finds women won’t cut corners when it comes to beauty

BY Antoinette Alexander

NEW YORK Despite the challenging economy, beauty mavens aren’t about to give up their favorite beauty products, according to an international usage survey recently commissioned by L’Oreal.

The Beauty Barometer survey asked 4,000 women in the United States and four European countries about their cosmetic products and usage.

Based on the findings, 9-out-of-10 women in the United States and Europe reported no change in makeup usage. When it comes to saving money on their hair, most U.S. women surveyed (63%) stated that they have not cut their hair to make it less expensive to maintain.

The study also revealed that women have changed the shades they purchase to be more “natural.”

  • Nearly half of U.S. women surveyed believe wearing makeup gives them an advantage at work and makes them feel more in control.
  • Four-out-of-10 U.S. women are wearing more neutral shades and a more natural makeup style than before the recession.
  • The majority of women surveyed believe wearing makeup makes them feel more self confident, and even more believe that wearing makeup improves their self image (82% and 86%, respectively).

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Derma e gets Whole Foods seal of approval

BY Antoinette Alexander

SIMI VALLEY, Calif. Derma e Natural Bodycare, a maker of natural skin care products, has announced that Whole Foods Market has identified 40 Derma e products that meet its Premium Body Care standard.

The retailer’s Premium Body Care standard seal identifies formulas that do not contain ingredients such as parabens, sodium lauryl sulfates, artificial colors, synthetic fragrances, and polypropylene and polyethylene glycols. In addition, the ingredients are recognized for being minimally processed.

Some of the Derma e products that display the seal of approval include the Age-Defying Day and Night Cremes, Peptides Plus Wrinkle Reverse Eye Creme and Pycnogenol Creme, Fragrance Free.

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Celebrity hairstylist releases blow drying tutorial on DVD

BY Antoinette Alexander

NASHVILLE, Tenn. Celebrity hairstylist Kimberly Clo is teaching women how to perfect the at-home blow-dry with her new DVD titled “Now You Know How To Blow-Dry Your Hair.”

The 65-minute DVD is the first video in a series of “Now You Know How” videos dedicated to educating, empowering and enlightening individuals.

The new “how to” DVD covers everything from the best tools to blow dry techniques to styling tips for achieving sleek straight hair and straight hair with just a hint of bounce. Clo, who is now for her “to-die-for” blow-drys, demonstrates the techniques first on models and then on her own hair showing that it really is possible to style your own hair.

With more than 16 years of salon experience, Clo’s celebrity clientele includes music country star Sara Evans.

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