BEAUTY CARE

Survey finds women won’t cut corners when it comes to beauty

BY Antoinette Alexander

NEW YORK Despite the challenging economy, beauty mavens aren’t about to give up their favorite beauty products, according to an international usage survey recently commissioned by L’Oreal.

The Beauty Barometer survey asked 4,000 women in the United States and four European countries about their cosmetic products and usage.

Based on the findings, 9-out-of-10 women in the United States and Europe reported no change in makeup usage. When it comes to saving money on their hair, most U.S. women surveyed (63%) stated that they have not cut their hair to make it less expensive to maintain.

The study also revealed that women have changed the shades they purchase to be more “natural.”

  • Nearly half of U.S. women surveyed believe wearing makeup gives them an advantage at work and makes them feel more in control.
  • Four-out-of-10 U.S. women are wearing more neutral shades and a more natural makeup style than before the recession.
  • The majority of women surveyed believe wearing makeup makes them feel more self confident, and even more believe that wearing makeup improves their self image (82% and 86%, respectively).

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PeopleEnEspanol.com launches online beauty tool for Hispanic market

BY Antoinette Alexander

NEW YORK PeopleEnEspanol.com has launched a new interactive tool, dubbed “Cambia Tu Look,” that enables users to upload photos of themselves and try out new celebrity looks in hair and makeup.

According to PeopleEnEspanol.com, it is the first technology of its kind within the Hispanic market, where users are experimenting with looks designed for Hispanic women with complimenting hair, skin and eye colors.

The tool, which is free, enables users to try out more than 100 celebrity hairstyles and experiment with hair, lip and eye colors from more than 100 brands, then purchase these beauty items online by through to a retailer.

The tool was designed and created in partnership with TAAZ, a San Diego-based technology company.

To check it out, visit www.peopleenespanol.com/pespanol/cambiatulook.

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Celebrity hairstylist releases blow drying tutorial on DVD

BY Antoinette Alexander

NASHVILLE, Tenn. Celebrity hairstylist Kimberly Clo is teaching women how to perfect the at-home blow-dry with her new DVD titled “Now You Know How To Blow-Dry Your Hair.”

The 65-minute DVD is the first video in a series of “Now You Know How” videos dedicated to educating, empowering and enlightening individuals.

The new “how to” DVD covers everything from the best tools to blow dry techniques to styling tips for achieving sleek straight hair and straight hair with just a hint of bounce. Clo, who is now for her “to-die-for” blow-drys, demonstrates the techniques first on models and then on her own hair showing that it really is possible to style your own hair.

With more than 16 years of salon experience, Clo’s celebrity clientele includes music country star Sara Evans.

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