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Survey finds ‘retail therapy’ common among Americans

BY Alaric DeArment

SAN FRANCISCO — More than half of Americans shop and spend money to improve their moods, according to a new survey.

The study, by Ebates.com, found that 63.9% of women engage in "retail therapy," compared with 39.8% of men, and the belief that it improves moods was found among 39.2% of women, compared with 20.6% of men. The survey was conducted online by TNS Global and included 1,000 adults.

"Our survey confirms that shopping truly is ‘therapy’ for many people and can help raise one’s spirits after a bad day," Ebates.com CEO Kevin Johnson said. "Online shopping makes this pick-me-up only a couple of clicks away."

The survey also found that up to 80.7% of Americans feel best when shopping to lift their moods, and of them, 61.8% like shopping during a sale, while 49.4% like receiving rewards, 45% like free shipping and 44.6% like using coupons. A greater share of respondents found the retail therapy effects of online shopping better than shopping at brick-and-mortar stores, mostly because it’s more convenient.


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Clipix launches new Web service to help simplify information aggregation

BY Michael Johnsen

FORT LEE, N.J. — Clipix, a new free Web service launched last month, combines online bookmarking with file sharing and organization into one tool. Users now have a single service solution for saving Web content, uploading and sharing photos, and organizing documents all in one completely private or shareable space. Users can go to Clipix.com, drag and drop a "clip" button onto their browser bar, and then click whenever they find an item that they want to reference later. Clipix is accessible online and as a cross-mobile application on iPhone and Android devices. 

"Clipix is more than a page fold on the Internet. It was created as a tool to organize the hundreds of pieces of digital content we each collect, interact with and want to reference on a daily basis," stated Clipix founder Oded Berkowitz. "It’s just as useful to the Web surfer who wants to organize his funny videos into clipboards as it is to a team of professionals collaborating on a project via Syncboards."

Clipix allows users to clip items into existing clipboards — such as "Articles I Want to Read" or "Vacation Ideas" — and if the item does not fit into an existing category, users can create a new customized clipboard. 

And there are no legal concerns, according to the company. "Clipix has taken proactive steps to ensure users’ online safety when clipping content from the Web and protecting image owners’ copyrights," the company stated. 


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Weis Markets names new marketing director, announces promotions

BY Michael Johnsen

SUNBURY, Pa. — Weis Markets on Wednesday announced that Gretchen Suydan has joined the central Pennsylvania grocer as director of marketing. The company announced the promotions of Brian Bosworth to sales director and Maria Panko to private brands manager.

Prior to joining Weis, Suydan was director of marketing and advertising for Farm Fresh, a Supervalu division based in Virginia Beach. At Weis, she will be responsible for the planning, development and implementation of go-to-market strategies designed to grow sales, increase new customer acquisition and drive customer retention. She reports to Brian Holt, VP advertising, marketing and public relations. 

In the photo: Gretchen Suydan

Prior to Bosworth’s promotions he was a category manager for Weis. He will take on an expanded role to help develop and implement center store sales building programs and initiatives. Panko, meanwhile, will oversee the product development and sales and marketing for the company’s more than 6,300 private-brand products, including center store, HBC and fresh private brand products. Prior to her promotion, Panko worked as a center store category manager and before that with Daymon Worldwide where she worked on the company’s private brand account. 

Both Bosworth and Panko report to Kevin Broe, VP center store sales and merchandising.

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