Survey: Consumers more likely to shop where retailers give back to charity
RICHMOND, Va. — The economy may still be slowly inching its way toward recovery, but that hasn’t stopped Americans from feeling charitable this holiday season.
A survey revealed that 2-in-3 people say they’re planning on giving back during the final weeks of the year, either through financial contributions or volunteering. The findings also showed that 72% of consumers are more likely to shop where retailers also are giving back. Sixty-nine percent said knowing a business gives back impacts their purchase decision.
The poll of more than 1,000 adults was conducted by Ipsos Public Affairs on behalf of PlanG, a technology company that helps businesses integrate philanthropy into consumer offers.
“These findings underscore the fact that Americans are among the most generous people in the world, and that selflessness is particularly evident during this time of year,” Marti Beller, founder and CEO of PlanG said. “The survey also amplifies another telling aspect of the nation’s consumer behavior, and that is a propensity to shop at stores that are aligned with our personal beliefs and values.”
The poll also shed light onto checkout solicitations: 35% of Americans don’t like it when cashiers make requests to donate to organizations during checkout.
“The overwhelming reason why many consumers object to checkout solicitations is a lack of choice, an inability to select a charity that we have a personal connection to,” Beller said. “Imagine the impact a brand could have if it was able to connect shoppers with nonprofits that are relevant and special to them.”
Tops Friendly Markets makes return to local ownership
WILLIAMSVILLE, N.Y. — Tops Friendly Markets, a leading full-service grocery retailer in upstate New York, Northern Pennsylvania and Western Vermont, announced that the previously announced acquisition of Tops Holding II by a group of senior managers of the company led by Tops president and CEO, Frank Curci, closed on Dec. 1.
"The management team at Tops truly has a passion for the business and dedication to the core values of the organization, and has led the company’s tremendous growth over the past six years," Curci said. "This transaction represents the next step in the natural evolution of Tops that began six years ago when we returned operations and decision-making to our local markets. Now with local ownership as well, we will be able to build on our successes of the recent past, deepen our commitment to the markets we serve, and further expand to better serve our associates and customers."
The senior managers in the acquisition group consists of Curci; Kevin Darrington, COO; Rick Mills, CFO; John Persons, senior VP operations; Jack Barrett, senior VP human resources; and Lynne Burgess, senior VP and general counsel.
Financial terms of the transaction have not been disclosed.
Rite Aid offers flu shots for $24.99
CAMP HILL, Pa. — Rite Aid is offering a $5 discount on flu shots as a way to encourage more people to protect themselves, the retail pharmacy chain said.
Rite Aid said that in recognition of National Influenza Vaccination Week, which runs between Dec. 8 and Dec. 14, it would offer flu shots at its stores for $24.99. NIVW started in 2005 as a national campaign by the Centers for Disease Control and Prevention, which recommends annual flu shots for everyone aged 6 months and older.
"Getting a flu shot is the single best way to protect yourself and those around you from getting the flu," Rite Aid EVP pharmacy Robert Thompson said. "The good news is, it’s not too late to get a flu shot, and by lowering the price of flu shots during National Influenza Vaccination Week, we’re hoping to encourage people to get vaccinated and be protected throughout the winter months, as flu activity is expected to increase."