Survey: 76% of providers, prescribers say proposed generic drug label rule would confuse patients
WASHINGTON — A survey co-released Wednesday by the Generic Pharmaceutical Association and the National Coalition on Healthcare reveals that 8-in-10 healthcare providers have serious concerns about a proposed Food and Drug Administration rule on generic drug labeling.
A random phone survey of 150 physicians, 150 physician assistants and 150 pharmacists conducted by Fairleigh Dickinson University’s PublicMind on behalf of GPhA, found strong reservations about many of the rule’s key provisions among all three groups.
The study comes as FDA considers more than 100 responses to its controversial proposed rule, “Supplemental Applications Proposing Labeling Changes for Approved Drugs and Biological Products,” which would dramatically alter the current regulations to allow generic medicine manufacturers to change their safety labels without prior FDA review and without immediate access to the drug’s complete safety data.
“Doctors, physician assistants and pharmacists are on the frontlines of healthcare in America and large majorities said that provisions of the proposed rule would create confusion, take up essential time, and impact their likelihood to prescribe generic drugs,” said Ralph G. Neas, president and CEO of GPhA. “Most importantly, 81% of those surveyed believe FDA approval should be required prior to generic drug safety label changes.”
“The proposed rule raises significant concerns for practicing pharmacists, particularly in regard to patient confusion and effective risk counseling,” added Thomas E. Menighan, EVP and CEO of the American Pharmacists Association. “Pharmacists devote a great deal of time to counseling patients on appropriate medication use, and as the survey indicates, 67% of pharmacists asked are concerned that they will not have sufficient time to effectively address issues created by this proposed regulation.”
"Thousands of physicians, physician assistants and pharmacists who work in America’s hospitals rely on consistent safety information to make informed decisions about patient care,” noted Rick Pollack, EVP, American Hospital Association. “Label safety information is critical for patients and their caregivers, and this new research raises the probability of unintended consequences.”
“This new research indicates that physician and health professionals concerns about the proposed rule could significantly increase healthcare costs,” said John Rother, National Coalition on Health Care President and CEO. “For instance, 60 percent say the proposed rule would have at least ‘some’ impact on their willingness to recommend generic drugs in the future. Given that generic drug use has generated more than $1.2 trillion in savings to the U.S. health care system over the past decade, and saved $217 billion in 2012 alone, this could undermine the sustainability of our healthcare system.”
Other key findings of the study include:
• 79% of physicians, pharmacists and physician say they have heard “nothing” about the proposed rule.
• 76% of prescribers and dispensers say their patients would be at least “somewhat confused” by the proposed, which would allow multiple safety labels for the same drug; 53% said it would be “very’ confusing even for themselves.
• 71% anticipate the new rule would increase the amount of time they need to spend with patients reviewing patient history and the new labels.
• 68% believe they would not have the time required to keep current with the labeling changes.
• 77% are at least “somewhat concerned” the proposed new rule could impact legal liabilities; even more pronounced among pharmacists (85%).
For complete results of the survey, click here.
Cosmoprof North America unveils collaboration with Glossybox
NEW YORK — Beauty trade show Cosmoprof North America has unveiled a new partnership with global subscriber beauty box company, Glossybox. The new Boutique Glossybox limited-edition box will debut at CPNA 2014 in July in Las Vegas and will go on sale to beauty consumers online in August.
Debuting at last year’s CPNA show was Beautique, a one-stop beauty shop that highlighted deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails and hair. The concept returns to CPNA this year as Boutique, a joint venture with Glossybox that enables both Glossybox and CPNA to present a unique opportunity for consumers to be the first to try new brands and products from Cosmoprof North America.
Show attendees will be able to hand pick seven deluxe samples from 20 featured exhibiting brands for a donation. All proceeds collected onsite will benefit City Of Hope, a research, treatment and education center for cancer, diabetes and other life-threatening diseases.
In August, the Boutique box will then become available for sale exclusively on Glossybox.com. The limited-edition box will feature seven products.
Cosmoprof North America will take place July 13 to 15 at the Mandalay Bay Convention Center in Las Vegas.
Glossybox is a subscription-based service from Beauty Trend GmbH. Founded in 2011 by global CEO Charles von Abercron, Glossybox is headquartered in Berlin, Germany and has since shipped more than 5 million boxes to several different continents including North America, Europe and Asia. The company’s North American operations are headed by U.S. president and managing director, Elian Pres-Gurwits. Globally, Glossybox works with more than 400 international, prestigious brands and reaches more than 200,000 subscribers a month.
Vidalia Brands expands with new potato chips
PHOENIX — Inventure Foods, a marketer and manufacturer of specialty food brands, announced the expansion of its Vidalia Brands snack food lineup with the debut of Vidalia Kettle Potato Chips — a premium chip featuring the sweet flavor of Vidalia onions.
Consumers can choose from Sweet Onion and Sweet Onion Barbecue varieties. The chips are available in 4.5-oz. bags for a suggested retail price of $2.39 to $2.49 per package.
"Onion flavors have traditionally fared well in the snack food aisle," said Steve Sklar, SVP and general manager for Inventure Foods. "However, never before has a potato chip been seasoned with Vidalia sweet onions and, I must say, the result is tremendous. The sweetness of these unique onions pairs perfectly with a moderately-salted profile and a crunchy bite. Frankly, it’s one of the most distinctive flavors we’ve ever developed."
The new chips join Vidalia Sweet Onion Petals snacks, which were introduced last year under a licensing agreement between Inventure Foods and Vidalia Brands.